Swedish leather and travel goods company Carl Friedrik has been announced as the Official Luggage Supplier of Italian Formula One team AlphaTauri.
The partnership will see Carl Friedrik launch a limited-edition carry-on suitcase in collaboration with AlphaTauri which will also have exclusive colours and materials inspired by the Formula One team.
Speaking on the partnership, Franz Tost, Team Principal of Scuderia AlphaTauri, commented:
“Scuderia AlphaTauri represents elegance and lifestyle in the Formula One paddock, that’s why a premium and fashionable brand like Carl Friedrik is a great fit for our team. We are delighted to welcome Carl Friedrik to the team, and we are looking forward to travel around the world with their bespoke carry-on luggage.“
Niklas Oppermann, Carl Friedrik Co-Founder, added:
“Having listened to (F1 driver) Pierre Gasly, it’s clear how intense the Formula One travel schedule is. The Scuderia AlphaTauri team requires high-performance luggage to ease the burden of near-constant travel. In our limited-edition carry-on, they will find a suitcase with the right combination of durability, functionality, and style to keep up with the extensive travel programme of the sport.“
