Aditya ChaudhuriAmazon Prime Music has been announced as the Official Music Streaming Sponsor of French Formula One team Alpine. Amazon Music becomes the first-ever music streaming service to partner with a Formula One team, with the partnership kicking off with the 2023 British Grand Prix.
The deal will put the Amazon Music branding on the Alpine race car and the helmets of both the Alpine drivers. The two parties will also collaborate on various other fan engagement activities over the course of the partnership.
Also read: Alpine Formula One Team Sponsors 2023
David Gendry, VP, Alpine Sponsoring, Partnerships and Communications, said:
“We are delighted to be collaborating with Amazon Music and we look forward to working with such a powerful and inspiring global brand. This collaboration will provide not only enhanced visibility for both BWT Alpine F1 Team and Amazon Music, but it will also provide a host of unique activations and opportunities matched by common interest for both parties. We are very excited to begin this collaboration and we welcome Amazon Music to the team from this weekend’s British Grand Prix, the home race of the Enstone team.“
Karolina Joynathsing, Director, Business Development at Amazon Music, commented:
“We are thrilled to further strengthen our relationship with the Renault Group through this exciting collaboration with Alpine. Sport and music together play a key role in cultural influence. So, we are delighted to widen our footprint in sport and bring artists and fans closer to the drivers, sport and music they love with this global collaboration with Alpine around F1.“
