Alpine teams up with Hytro

BWT Alpine F1 Team partner with Hytro

May 17, 2024

BWT Alpine F1 Team have announced a partnership agreement with blood flow restriction (BFR) wearables brand Hytro.

The deal will see Hytro act as a Performance Innovation Partner of the French team and supply its BFR wearable products to their drivers and crew members.

The partnership is also set to entail “additional levels of scientific research to support the use of BFR for performance”.

Hytro already serves as the BFR training supplier to Alpine’s F1 Academy team and provides their drivers with wearables.

Also read: Formula One 2024 Team Sponsors: BWT Alpine F1 Team

Richard Frost, Chief Marketing Officer, Hytro, commented:

This collaboration brings together our passion for human performance innovation and Alpine’s commitment to engineering excellence. Our BFR wearables, which have already been a part of Alpine’s Academy and pit crews training plans, will now help F1 drivers to train smarter and recover faster. We’re also looking forward to some groundbreaking research over the next few years, especially on how BFR can benefit women in elite sports, working with incredible athletes like Sophia Floersch and Abbi Pulling.

This partnership isn’t just great for us and Alpine, it’s a game changer for the whole sports industry, pushing athletic boundaries.

Abbi Pulling, Alpine Academy Racing Driver, said:

Through our rigorous training to be in the best physical shape for a race, we have seen the effects that Hytro wearables can have. Being able to enhance this partnership will mean myself and the other drivers will continue getting access to the industry best BFR – if we can get everything from our training, we’ll get everything from the track.

Sofia Floersch, Alpine Academy Racing Driver, added:

I place huge importance on my physical preparation and recovery around my races. Having worked with Hytro on a regular basis at training camp and during race recovery, I have already felt the benefits to physical performance. I look forward to working more with the team.” 

Raj Thiruchelvarajah, CEO and Co-Founder, Hytro, added:

Formula One is known for pushing the boundaries of technology and innovation, both on and off the track. The BWT Alpine F1 Team and Hytro partnership represents a focus on pushing the boundaries of human performance. Being a fan of F1 since I was a kid I’m excited to see how our products will translate to performance on the track.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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