Bhavya DasMashreq Bank, a UAE-based financial institution, has been named the regional sponsor of the Argentina men’s national football team in the Middle East and Egypt through the end of 2023.
Through this deal with the Argentina Football Association (AFA), Mashreq will represent the Argentine team as the regional partner in the Middle East and Egypt. The bank will begin official collaborative marketing with the Argentina men’s national team as part of the arrangement, and players from the team will appear in the bank’s promotional activities.
Claudio Fabian Tapia, President of the AFA, said:
“A true milestone has been achieved for the international expansion of AFA, opening new opportunities with a prominent bank like Mashreq. This agreement allows our Association to consolidate its global leadership position in the football environment. We welcome Mashreq as the first supporter bank in the Middle East and Egypt territory.“
Ahmed Abdelaal, Group Chief Executive Officer of Mashreq, said:
“For us, this partnership goes way beyond the World Cup, where our ultimate aim is to support sports around the region. Football is one of our region’s most important and exhilarating sports – one that inspires people of all generations and backgrounds, and that brings people together, and only football has this kind of power. Now, as we partner with one of the most successful and important teams in footballing history, we are trying to communicate with the greatest number of our existing and potential customers in a more immersive and emotional way and explore new territories that goes beyond traditional engagements through inspiring campaigns that will encourage them to Rise Every Day and realise their dreams and ambitions.“
Leandro Petersen, Chief Commercial and Marketing Officer of the AFA, said:
“We are pleased that Mashreq Bank has been chosen as our sponsor during the World Cup period and until the end of 2023. AFA and Mashreq will be jointly developing commercial and marketing campaigns that increase the synergy and power of our brands in the Middle East and Egypt markets. With this agreement with Mashreq we are entering a new and significant market with a leading brand.“
