Argentina national football team sponsors 2025
This article contains information regarding the organisations enjoying a strong branding presence across the Argentina men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Argentine Football Association (Asociación del Fútbol Argentino; AFA). As football remains the most popular sport in Argentina, it also plays a significant role in the sports betting industry, with fans engaging through various platforms.
For those looking to bet on Argentina’s national team and top leagues, the best football betting sites offer extensive markets, competitive odds, and secure transactions. Meanwhile, football betting apps provide a convenient mobile experience, allowing users to place bets on the go with real-time updates and seamless navigation.
Beyond football, Argentina’s passionate sports culture extends to various disciplines, making sports betting sites a popular choice for fans seeking to wager on multiple sports, including basketball, tennis, and cricket.
Also read: CONMEBOL Copa América 2024 Sponsors
Main Global Sponsors
Adidas
The German sportswear giant has been a partner of the Argentine Football Association for 47 years. In July 2011, the two parties announced an extension to their partnership until December 2022.
In April 2024, the two parties renewed their partnership to run until 2030. In June 2024, another renewal was announced, with Adidas now set to supply kits to the AFA national teams until 2038.
American Express
New York-headquartered American multinational financial services corporation American Express (or Amex) signed a Global Sponsorship agreement with the AFA in February 2024.
The expanded deal, set to run until 2026, covers the men’s, women’s, and youth national football teams of Argentina. Apart from branding rights, it entails Amex offering its card holders “early access to preferred seats and locations” for the Argentina men’s team matches in Argentina as well as “select international friendlies”, while also offering them “opportunities to participate in meet and greets and training sessions, on a limited basis”.
Official Sponsors
Coca-Cola
The American beverage giant also serves as an Official Sponsor to the AFA.
Sancor Seguros
The Sunchales-headquartered Argentinian Insurance company has been an Official Sponsor of the AFA since September 2012.
The partnership allows Sancor to be present in all AFA matches and carry out promotional activities, including advertising, events, and other press actions. Additionally, the company provides assistance to support developmental activities of several football teams.
YPF (Yacimientos Petrolíferos Fiscales)
The Buenos Aires-headquartered oil and gas company is a longtime sponsor of the AFA.
The partnership allows YPF to carry promotional and commercial activities and support the nation’s biggest sport.
In October 2020, YPF renewed its contract with the AFA until 2025. With the renewal, Lionel Messi became “Official Image of the YPF–AFA sponsorship” and was the face of their commercial, En Este Suelo Hay Fútbol.
Schneider
Produced by the CCUA (Compañía de Cervecerías Unidas Argentina), the German beer brand signed with the AFA in October 2019 on an initial three-year deal to become an Official Sponsor and a Digital Partner of the AFA’s men’s and women’s national football teams.
The deal ended the AFA’s long-term association with Zarate-based pilsner brand Quilmes.
BetWarrior
The Buenos Aires-based Argentine sports betting company was announced as an official of the AFA-affiliated national football teams after agreeing a four-year deal with the AFA in May 2022.
The partnership between BetWarrior and the AFA covers the national teams of Argentina in the following sports: football (both men’s and women’s), futsal, and beach football. The deal also includes sponsorship of the Argentine Cup (Copa Argentina) and the National Tournament.
Zanella
The Buenos Aires-headquartered Argentine motorcycle and mini truck manufacturer also serves as an Official Sponsor of the Argentina men’s national football team.
Zanella holds the licence to use images of the team’s players for promotional purposes. The company also runs a pre-game children mascots programme with the AFA for the Argentina men’s national football team’s matches.
Cotti Coffee
In October 2022, Jenny Qian and Charles Lu, former executives of Chinese coffee house chain Luckin Coffee, announced that, post the physical launch of the first location their new coffee house chain venture Cotti Coffee in Fuzhou, the company would become a Regional Sponsor of the Argentina men’s national football team for the duration of the 2022 FIFA World Cup.
The deal entailed sale of Albiceleste-themed Cotti products throughout the course of the tournament alongside co-branded activations.
In June 2023, the AFA renewed and expanded its deal with Cotti Coffee, making it a Global Sponsor of the Argentina men’s national football team.
Panini
The Modena-based Italian publishing company also serves as an official sponsor of the Argentina men’s national football team.
Naldo
The Argentine e-commerce platform also serves as an official sponsor of the Argentina men’s national football team.
BGH
As part of the deal, BGH customers have access to tickets for matches played by the Argentine national team and several fan experiences, which include visits to AFA premises as well as on-field activations and branding.
XBO.com
This collaboration aims to strengthen Argentina’s football community while providing fans with seamless and trustworthy access to cryptocurrency.
This partnership entails brand activation activities, such as signed jerseys, VIP match tickets, stadium tours, fan experiences, and interactive campaigns.
Digital Sponsors
McDonald’s
The American fast-food giant became a Digital Partner of the AFA in January 2020.
The three-year deal provides McDonald’s a presence across all digital AFA assets, campaigns, and activities involving both the men’s and women’s national football teams of Argentina.
In January 2023, the AFA signed a new deal with McDonald’s, making it a sponsor of the Liga Profesional de Fútbol, Argentina’s top tier of professional men’s club football.
PedidosYa
The Montevideo, Uruguay–headquartered South America-operating online food delivery service also serves as an official sponsor of the Argentina men’s national football team.
SmartSoft Gaming
An online gaming software provider operating on the B2B market, SmartSoft Gaming signed a Europe-focused digital sponsorship agreement with the AFA in October 2023.
The partnership with the Tbilisi-based company, entailing branded merchandise and marketing rights, marked the first European partnership in AFA history.
Assist Card
Latin American travel assistance company Assist Card signed a one-year deal with the AFA in February 2024.
The deal, focusing on the Argentina men’s national football team during the 2024 Copa América, entails branding rights for Assist Card and exclusive benefits for its customers, which include early access to preferred seats for the team’s games as well as opportunities to win branded merchandise.
Regional Sponsors
Yili
The Hohhot, Inner Mongolia–headquartered Chinese dairy products and bottled water brand reached a “strategic cooperation” agreement with the AFA in June 2022, becoming in the process a Regional Sponsor of the Argentina men’s national football team.
XTrend Speed
Online trading platform XTrend Speed was announced as a Regional Sponsor of the Argentina men’s national football team for the Hong Kong, Taiwan, Vietnam, Malaysia, and Singapore markets in August 2023.
VBET
St Julian’s, Malta–based online gaming operator VBET signed a three-year regional partnership agreement with the AFA in December 2023 to become the Argentina men’s national football team’s official European betting partner.
Ala
Ala is a detergent brand owned by British multinational fast-moving consumer goods company Unilever.
OKVIP
In March 2024, Asia–Pacific betting company OKVIP became a regional sponsor of the Argentina men’s national football team in Asia.
Kingfisher
The one-year deal reinforces the AFA’s strategy to expand its presence in the South Asia market.
FeedConstruct
In January 2025, British sports data and technology provider company FeedConstruct signed a partnership agreement with the AFA, thus becoming their regional sponsor in Europe.
LBank
LBank is a cryptocurrency exchange as is listed on the AFA’s official website as a regional partner.
Prestige One
The AFA partnered with Dubai-based real-estate company Prestige One Developments in September 2024.
As part of the agreement, both parties announced a plan to create a first-of-its-kind landmark in Dubai to promote Argentine football in the Middle East.
Mitrade
Under the theme “Rise with Champions”, Mitrade’s partnership with the AFA is aimed at uniting “Europe’s passion for football and a seemingly growing interest in financial awareness among retail traders, celebrating the common ground between both pursuits and paving the way for a new wave of CFD participants who value sporting heritage, tactical thinking and informed decision-making.”
CoinPoker
In July 2025, crypto poker platform CoinPoker announced a partnership with the AFA.
The partnership kicked off with CoinPoker hosting special poker “$2,024 freerolls” and exclusive merchandise giveaways, including Argentina football shirts signed by Leo Messi.
Betpanda
In October 2024, live crypto casino Betpanda announced a partnership with the AFA, coming on board as a regional partner.
HSBC
British universal bank HSBC announced a partnership with the AFA in March 2025.
As part of the agreement, HSBC serves as an official partner of the AFA in India and Singapore and will thus enjoy branding and activation rights across both countries, offering exclusive perks to its customers and partners, which include access to tickets for Argentina games, fan experiences, and meet-and-greet opportunities with Argentine football stars.
Pu Prime
The two parties hosted a formal signing ceremony at the Argentina Football Academy in Vallecas, Madrid, where they also exchanged Argentina team jerseys followed by a tour of the academy.
STEPN
Web3 lifestyle app STEPN signed a partnership agreement with the AFA in July 2025.
As part of the deal, the two parties collaborated and launched the “STEPN x AFA Genesis Sneaker” collection on the STEPN app. Further rewards were given out “exclusively to Genesis Holders”, which included official AFA jerseys signed by Lionel Messi and other star players.
Somos Argentina
Argentina-based sports travel agency Somos Argentina also sponsors the AFA. It is listed on the official AFA website as a regional partner.
Más+ by Messi
Lionel Messi-owned hydration brand Más+ by Messi announced a partnership with the AFA in June 2025.
As part of the deal, Más+ by Messi became the hydration partner of the governing body. Its logo thus features on the training kits, bottles, towels, coolers, and more during training sessions.
Additionally, Más+ by Messi consumers stand a chance to win signed jerseys from star Argentine players, as well as special ticket giveaways and experiences at Argentina games during the 2026 World Cup.
LuLu Financial Holdings
Emirati company LuLu Financial Holdings signed a partnership with the AFA in July 2025.
As part of the deal, LuLu Forex and LuLu Fintech became the regional fintech partners of the AFA in the Middle East, India, and the Asia–Pacific region, marking a significant step in the global expansion of the AFA brand.
AYS Developers
The deal designates AYS Developers as a Regional Sponsor of the AFA and is set to run beyond the 2026 World Cup, with the company activating the sponsorship through “high visibility advertising campaigns, VIP events, and giveaways including AFA merchandise and matchday packages”.
Parimatch
In March 2025, the AFA announced a partnership with global gaming platform Parimatch.
As part of the deal, Parimatch serves as a regional partner of the AFA in Asia.
Official Video Gaming Partner
Konami
Konami, the Japanese video game developer behind the football simulation video game series eFootball (formerly Pro Evolution Soccer), signed a partnership agreement with the AFA in December 2020, coming on board as its Official Video Game Partner.
Official Fan Token
Socios.com
Cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta–based blockchain fintech provider Chiliz, was announced as the Official Fan Token provider of the AFA in 2020.
Via Socios.com, the AFA offers fans of the Argentina national teams a chance to obtain Fan Tokens ($ARG) that allow them to participate in several AFA-organised activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality in-game.
In January 2022, the AFA reportedly cut ties with Socios.com alleging “breaches” of contract, which the latter denied. The situation escalated later in May 2022, when the AFA announced Binance as, among other things, its Official Fan Token provider. The matter was later settled in September 2022, when Socios.com announced a four-year renewal of its partnership with the AFA and confirmed its status as the Official Fan Token provider of the governing body.
Business Partner
Fanatics
Apart from branding rights, the long-term agreement entails Fanatics operating and looking after the governing body’s official e-commerce store, thereby also offering fans of the Argentina national football teams more branded merchandise.
Official Suppliers
Glaceau Smartwater
Glaceau Smartwater is manufactured by Energy Brands, a subsidiary of The Coca-Cola Company. It is vapour-distilled water, re-mineralised with electrolytes.
Powerade
The Coca-Cola-manufactured and marketed energy drink brand is a long-time Official Supplier of the AFA.
Noblex
Buenos Aires-based Argentine electronics manufacturer Noblex has been an Official Sponsor and Supplier of the AFA since June 2007.
During the 2018 FIFA World Cup qualifiers, Noblex launched a campaign offering full refund on 4K televisions in case Argentina failed to qualify for the World Cup, which at the time was a genuine possibility.
Gillette
Procter & Gamble’s personal care brand Gillette is also listed on the official AFA website as one of its Official Providers.
In the past, Gillette has also worked with Lionel Messi personally.
Always
Always is a brand of menstrual safety pads operating primarily in Latin America.
The feminine hygiene brand is mentioned as an official supplier on the official AFA website.
Other Deals
IMG
The two-year deal entails IMG providing “new sponsorship opportunities for the national men’s & women’s teams in the region ahead of the 2026 World Cup.”
