Arsenal announces new deal with Betway

Arsenal Football Club have inked a new multi-year deal with online betting and gaming brand Betway, which thus becomes the Official Global Betting Partner of their senior men’s team.

The partnership will see Betway work on unique fan experiences and global activations along with creating content for the club’s social media platforms. Betway branding will be present at the Emirates Stadium during the Premier League, FA Cup and Carabao Cup games. Betway will also work on educating the players and staff about responsible gaming.

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Juliet Slot, Chief Commercial Officer at Arsenal FC, said:

“We are pleased to announce Betway as our Official Global Betting Partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.“

Anthony Werkman, CEO of Betway Group, added:

“Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal. We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.

“We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium. We look forward to supporting them on their journey both domestically and in Europe in this season and beyond.“