Arsenal Football Club have announced a multi-year expansion of their partnership with Chinese consumer electronics brand TCL.
As per the new deal, TCL will become the club’s Official Global Consumer Electronics Partner and expand into global markets, with the aim of connecting with Gunners fans around the world.
TCL first joined forces with the North London club in 2023, initially coming on board as a Regional Partner.
Additionally, Arsenal player Bukayo Saka has been named a TCL ambassador, with the partnership entailing collaboration on various content campaigns.
TCL has also pledged support for the Arsenal women’s team and will integrate its brand into Arsenal’s flagship matchday show, Live from N5.
On the TCL expansion, Juliet Slot, Chief Commercial Officer, Arsenal FC, commented:
“We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.“
Sunny Yang, General Manager, TCL Middle East & Africa, added:
“We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world.“
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