Arsenal FC extend partnership with Athletic Brewing Company
Arsenal Football Club have extended their partnership with Athletic Brewing Company, a US non-alcoholic craft beer manufacturer.
The multi-year extension will see Athletic Brewing Company’s Athletic Run Wild IPA cans be present at the Emirates Stadium during matchdays for both men’s and women’s teams of the North London club. Other Athletic Brewing Company products — such as the Run Wild draught and the low-calorie Athletic Alcohol-Free Lager — will also be available at the Emirates, with Athletic Brewing continuing in its role as the Gunners’ Official Alcohol-Free Beer Partner.
Additionally, Athletic Brewing Company will have presence across Arsenal’s digital, in-stadium, and supporter engagement platforms with the aim of enhancing fan engagement, as well as launching a limited-edition co-branded brew later in the 2025/26 season in collaboration with the club.
Juliet Slot, Chief Commercial Officer, Arsenal FC, commented:
“We’re always delighted when a partner renews with us, a statement of their belief in our vision for the club supported by their investment in our ambition to win major trophies. The success of our first year working together speaks for itself, with Athletic products already becoming a staple of the matchday ritual for our supporters. We’re proud to have partners like Athletic Brewing with us on our journey – they are the best at what they do, and enable us to better serve Gooners in our London home and around the world.“
Bill Shufelt, Co-Founder and CEO of Athletic Brewing, added:
“We’re thrilled to continue our partnership with Arsenal after a remarkable first season, and proud to help lead the global shift toward mindful drinking alongside such a world-class football club. Together, we’re responding to evolving preferences by bringing great-tasting, alcohol-free beer to more supporters in more moments and making matchdays more accessible. Whether it’s in the stands, at home, or at the pub, we believe everyone deserves a brew that fits their lifestyle.“
