PRIME Hydration Drink and English Premier League team Arsenal have announced a partnership, making the former the Official Hydration Partner of the latter.
PRIME Hydration was founded by YouTube celebrities Logan Paul and KSI, the latter of whom has been an Arsenal supporter since his childhood days. PRIME was first released in January 2022 in the USA and eventually arrived in the UK in May 2022.
The PRIME Hydration drink will be available for the fans throughout Arsenal’s home matches at the Emirates Stadium, starting with Saturday’s (July 30, 2022) Emirates Cup fixture against Spanish side Sevilla.
Commenting on the deal, PRIME co-founder and lifelong Arsenal supporter KSI said:
“Honestly, I can’t believe it, this is a childhood dream of mine.
“From watching Arsenal tear up the Premier League in the early 2000’s to now being associated with Arsenal officially with PRIME, it’s a dream come true and I’m still pinching myself! This is a huge moment and I’m so glad it’s with the team I support.”
Arsenal’s Chief Commercial Officer Juliet Slot added:
“We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.
“KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family. I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life.“
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