Arthur Fils: Brand endorsements

Aug 27, 2024

This article contains information regarding the brand endorsement deals of French professional tennis player Arthur Fils.

CURRENT DEALS

LACOSTE

French luxury fashion brand LACOSTE signed Arthur Fils in 2023 to endorse its apparel and eye wear collections. As part of the deal, it also became his equipment supplier.

ASICS

Japanese sportswear brand ASICS has in place a footwear deal with Fils. The Frenchman thus wears the ASICS Gel Resolution 9 shoes during games.

ASICS also had an apparel deal with Fils from 2021 to 2023 before he switched to LACOSTE.

Babolat

Babolat is a French sports equipment company based in Lyon that manufactures tennis, badminton, and padel equipment.

Fils has an equipment deal in place with Babolat and thus uses the Babolat Pure Aero 98 racquet featuring RPM Blast strings.

evian

French premium mineral water brand evian, owned by the Danone Group, signed Fils as a brand ambassador in 2024. It acts as his hydration partner during games.

CORUM L’Épargne

CORUM is a French asset management company. It roped in Fils as a brand ambassador in 2024.

CORUM L’Épargne also provides financial support to athletes to help cover their expenses during tournaments.

Neha Johri

A dreamer, an avid fiction reader, a foodie and chai lover, firmly believes in the power of manifestation. In love with everything sport, especially the beautiful game!

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