ATP nets PIF deal

ATP nets PIF deal

March 4, 2024

The Association of Tennis Professionals (ATP), the governing body of the men’s tennis circuit, has inked a partnership agreement with the Public Investment Fund (PIF), the sovereign wealth fund of Saudi Arabia.

The deal sees the PIF become the Title Sponsor of a host of ATP Tour events, including the ATP Final and the Next Gen ATP Finals. The 2024 Next Gen ATP Finals is now set to take place in Jeddah. 

The PIF will sponsor several ATP Masters 1000 events, including the Indian Wells Open, the Miami Open, and the Madrid Open, as well as the ATP 500 China Open in Beijing. It will also serve as the Naming Partner to the ATP men’s player rankings. 

Massimo Calvelli, Chief Executive of the Association of Tennis Professionals, said:

Our strategic partnership with PIF marks a major moment for tennis. It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress.

Mohamed Alsayyad, Head of Corporate Brand of the PIF, commented:

Through our collaboration with ATP, PIF will be a catalyst for the growth of the global tennis landscape, developing talent, fostering inclusivity, and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world. You have to preserve something almost sacred, the rules of the game. This is not a video game; this is not a movie. It’s not only about creating a new tour or buying a tournament.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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