Aditya Chaudhuri

Brazilian football star Neymar has announced a partnership agreement with Miami-based beverage company Fun Brands, which will see the footballer enter the cocktail and mocktail business with his own brand. The partnership will launch “all-natural spirit- and wine-based cocktails and zero alcohol mocktails” later this year in Brazil. Speaking about the deal, Neymar commented: “This...

Global entertainment brand Pokémon has signed a partnership agreement with the Mumbai Indians for the ongoing Indian Premier League (IPL) season. Pokémon comes on board as an Official Partner of the MI men’s team. As per the deal, it will carry out fan engagement activities, which will see Pikachu in the Mumbai Indians jersey during...

Indian professional cricketer Shikhar Dhawan has partnered with men’s grooming and hygiene D2C brand Svish, coming on board as an investor and brand ambassador. With Dhawan on board, the brand aims to reach out to wider audiences and increase market impact.  Dhawan spoke about his new role at Svish, stating: “I am delighted to embark...

British motorsports team Williams Racing have announced a licensing partnership agreement with blended whisky producer Coachbuilt Whisky, founded by former Formula One World Champion and Williams Racing driver Jenson Button.  The partnership will see Coachbuilt Whisky launch various limited-edition whiskies to pay homage to Williams Racing’s rich heritage and journey. Additionally, Coachbuilt whiskies will be...

Reigning Formula One champions Red Bull Racing, along with their talisman Max Verstappen, have signed a partnership agreement with video game company EA Sports, the developer of the official F1 game. As per the deal, Red Bull will become a key partner in the build-up to the launch of EA Sports F1 24. The three-time...

Welsh football club Wrexham AFC have signed a partnership agreement with Gatorade, which thus comes on board as the Official Sports Drink of their men’s and women’s teams. Gatorade will get sideline branding at all Wrexham games and have its products integrated into the Welcome to Wrexham docuseries.  Wrexham players will gain access to the...

HEINEKEN UK has signed a five-year partnership agreement with Surrey County Cricket Club. The partnership between HEINEKEN UK and The Kia Oval, the club’s home ground, will focus on “elevating the stadium experience with a focus on community, responsibility, and some local flair.” Steve Elworthy, CEO at Surrey County Cricket Club, commented: “Our community is...

Dutch tech giant Philips’ Indian division has announced partnership agreements with the Kolkata Knight Riders (KKR) and the SunRisers Hyderabad (SRH) for the ongoing Indian Premier League (IPL) season. The partnership will see Philips India act as the Official Grooming Partner of the two teams.  As per the deal, the Philips India logo will be...

Indian professional cricketer Shikhar Dhawan has been roped in as a brand ambassador of cricket analysis platform CREX. CREX aims to reach out to wider audiences in India by bringing Dhawan on board. Shikhar Dhawan spoke about his new partnership, commenting: “CREX plays a vital role in more than 100 Million cricket fans’ lives and...

The National Basketball Association (NBA) has announced a partnership agreement with TV streaming platform Roku. The deal sees the launch of the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where fans can easily find NBA games, highlights, documentaries, original series, and more. The launch will also see the NBA App...