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Mumbai Indians sign deal with Parksons Cartamundi
The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand...
Kia Oval inks new deal with Tata Consumer Products
The Kia Oval, home ground of Surrey County Cricket Club, has signed a two-year partnership agreement with Tata Consumer Products, the food and beverages arm of Indian conglomerate Tata. The...
Major League Cricket extends Royal partnership
Major League Cricket (MLC) has extended its partnership agreement with Basmati and Sona Masoori Rice brand Royal. The extended agreement will see Royal continue on as an MLC Signature Partner...
Formula One renews Topps deal
Formula One (F1) has announced a multi-year renewal of its partnership with trading cards and collectables leader Topps. Topps will, therefore, continue on as the Official Licensee of F1 trading...
LSG inks new deal with Dangal TV
Indian Premier League (IPL) team Lucknow Super Giants (LSG) have announced a new partnership with Dangal TV who will join as the KL Rahul-led team's Official Entertainment Partner. The deal...
Trade Fantasy Game ropes in Deepak Chahar and Aakash Chopra for "Karo Level Up" campaign
Trade Fantasy Game (TFG), a fantasy platform co-founded by Indian professional cricketer Deepak Chahar and his wife and tech media expert, Jaya Chahar, has unveiled the "Karo Level Up" ad...
RCB unveil new name and logo ahead of IPL 2024
RCB captains Faf du Plessis and Smriti Mandhana, alongside star batter Virat Kohli, were at the "RCB Unbox 2024" event held at the M Chinnaswamy Stadium in Bengaluru, where they...
Lucknow Super Giants team up with BookMyShow for IPL 2024
The Lucknow Super Giants (LSG) have announced a partnership agreement with BookMyShow, roping it in as their Exclusive Ticketing Partner ahead of the 2024 Indian Premier League (IPL) season. As...
Esports World Cup inks partnership with Qiddiya
Saudi Arabia's megacity project Qiddiya has partnered with the Esports World Cup and will thus serve as its host. The three-year partnership agreement will have the Qiddiya Gaming and Esports...
FIVE THINGS THAT WILL FUEL THE GROWTH OF ESPORTS INDUSTRY
The new age has very well got adapted to the virtual world of esports. They get excited to take up new challenges, explore some amazing new landscapes with different themes...