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2024 ICC Men’s T20 World Cup Day 1 Review
Day 1 of the 2024 ICC Men’s T20 World Cup had two games in store for us as the US hosted Canada, while the West Indies kick-started their tournament against...
FC Barcelona announce deal with Fortinet
FC Barcelona have announced a three-year partnership agreement with cybersecurity solutions provider Fortinet.
Formula One signs deal with Globant
Formula One has announced a multi-year partnership agreement with digital services and consultant Globant, which thus comes on board as an Official Partner. As per the agreement, Globant will help...
Sunderland AFC ink Hummel deal
Sunderland AFC have announced a multi-year partnership agreement with Danish sportswear brand Hummel, which will become the Official Technical Kit Partner of the club from July 2024 onwards. The multi-year...
Surrey County Cricket Club announce Ambassador Cruise Line partnership
Ambassador Cruise Line, which offer premium-value no-fly cruises to the UK market, has signed a multi-year partnership agreement with Surrey County Cricket Club. The partnership sees Ambassador Cruise Line become...
Skechers teams up with Ishan Kishan
Performance and footwear brand Skechers has roped in Indian professional cricketer Ishan Kishan as its latest brand ambassador. The deal will see Kishan star in various marketing and advertising campaigns...
Formula One 2025 calendar out
Formula One (F1), along with the FIA (Fédération Internationale de l'Automobile), has revealed the 2025 FIA Formula One World Championship calendar. The 2025 F1 season will celebrate the 75th anniversary...
NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
Mumbai Indians sign deal with Parksons Cartamundi
The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand...
Kia Oval inks new deal with Tata Consumer Products
The Kia Oval, home ground of Surrey County Cricket Club, has signed a two-year partnership agreement with Tata Consumer Products, the food and beverages arm of Indian conglomerate Tata. The...