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Skechers teams up with Ishan Kishan
Performance and footwear brand Skechers has roped in Indian professional cricketer Ishan Kishan as its latest brand ambassador. The deal will see Kishan star in various marketing and advertising campaigns...
Formula One 2025 calendar out
Formula One (F1), along with the FIA (Fédération Internationale de l'Automobile), has revealed the 2025 FIA Formula One World Championship calendar. The 2025 F1 season will celebrate the 75th anniversary...
NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
Mumbai Indians sign deal with Parksons Cartamundi
The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand...
Kia Oval inks new deal with Tata Consumer Products
The Kia Oval, home ground of Surrey County Cricket Club, has signed a two-year partnership agreement with Tata Consumer Products, the food and beverages arm of Indian conglomerate Tata. The...
Major League Cricket extends Royal partnership
Major League Cricket (MLC) has extended its partnership agreement with Basmati and Sona Masoori Rice brand Royal. The extended agreement will see Royal continue on as an MLC Signature Partner...
Formula One renews Topps deal
Formula One (F1) has announced a multi-year renewal of its partnership with trading cards and collectables leader Topps. Topps will, therefore, continue on as the Official Licensee of F1 trading...
LSG inks new deal with Dangal TV
Indian Premier League (IPL) team Lucknow Super Giants (LSG) have announced a new partnership with Dangal TV who will join as the KL Rahul-led team's Official Entertainment Partner. The deal...
Trade Fantasy Game ropes in Deepak Chahar and Aakash Chopra for "Karo Level Up" campaign
Trade Fantasy Game (TFG), a fantasy platform co-founded by Indian professional cricketer Deepak Chahar and his wife and tech media expert, Jaya Chahar, has unveiled the "Karo Level Up" ad...
RCB unveil new name and logo ahead of IPL 2024
RCB captains Faf du Plessis and Smriti Mandhana, alongside star batter Virat Kohli, were at the "RCB Unbox 2024" event held at the M Chinnaswamy Stadium in Bengaluru, where they...