Lekhara’s Olympic glories highlighted
Britannia Marie Gold have designed and released a special edition biscuit and packaging to celebrate Avani Lekhara’s Olympic triumphs at the Tokyo 2020 and Paris 2024 Games. The ace Indian shooter was the first Indian female athlete to win gold at both the previous editions.
The design highlights the precision needed in shooting with the biscuits in this edition are shaped exactly to the size of the target Lekhara had and her winning shot targets are also imprinted on each biscuit.
Siddharth Gupta, general manager, marketing Britannia Industries, commented,
“Britannia Marie Gold has always stood for women’s empowerment, celebrating their resilience and ambition. Avani’s achievement exemplifies what Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history.”
Javaad Ahmed and Teresa Sebastian, creatives at Talented, said,
“By transforming the very shape of Britannia Marie Gold, we aim to offer India a powerful, tangible way to appreciate Avani’s feat. This campaign not only celebrates a pioneering athlete and furthers intersectional feminism but also highlights the underrepresented sport of Air Rifle shooting.”
Tanvi Gandhi, director at Little Button Films, added,
“Avani doesn’t just break records – she breaks perceptions. Through the film and this campaign, our target was to make an invisible challenge visible, and we’re proud to create a film that does justice to air rifle shooting’s quiet dynamism and to the superstar/supergal that is Avani Lekhara.”
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