Global online betting and gaming firm Betway has announced a new partnership with Cricket South Africa (CSA). The partnership will see Betway become the Title Sponsor of the upcoming T20 tournament SA20.
The multi-year partnership will see the two parties work towards making Betway SA20 the No. 1 sport and entertainment brand in the country. Through the partnership, Betway will try to give the tournament a global footprint.
The inaugural season of SA20 gets underway from January 10, 2023, when MI Cape Town take on Paarl Royals.
Anthony Werkman, CEO of Betway, commented:
“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook. With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.“
Graeme Smith, Betway SA20 League Commissioner, said:
“This is another significant milestone for us as we welcome Betway to our growing list of invested partners. They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.“
Former English cricketer Kevin Pietersen currently serves as the Official Brand Ambassador of Betway.