Simran SinghaniaAward-winning athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa and Nishad Kumar feature in the new digital campaign titled #CarryYourGame from Bisleri.
The ad campaign highlights the 500ml Bisleri pack as the ideal hydration companion. The commercial encourages everyone to stay hydrated in every situation, much like the sportspersons do in real life or on game days, via showcasing India’s best athletes improving their game both on and off the field.
Additionally, Bisleri has also introduced limited-edition bottles for the #CarryYourGame campaign, featuring renowned cricketers of the Mumbai Indians, the Gujarat Titans, the Delhi Capitals and the Rajasthan Royals. In order to give consumers an exciting experience, the campaign will also be pushed across a variety of touchpoints, including digital content, delivery-truck branding, radio contests, OTT platforms, and in-stadia vending and branding among much more.
Commenting on the latest campaign, Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd, said:
“Our new campaign Bisleri #CarryYourGame is one of the largest integrated marketing campaign with the aim of creating a strong connect between hydration and sport, underscoring the importance of water in peak human performance. Our association with India’s leading award-winning athletes aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life.“
Anuraag Khandelwal, Chief Creative Officer – India, 82.5 Communications, added:
“This campaign is the perfect occasion for a need and a product to come together. Hydration during every sporting event and life in general is necessary. That’s where Bisleri comes in as a hydration partner in a sport that we play every day, every moment – the sport called life. This was an opportunity for us to explore hydration, collaborating with athletes who are at the top of their games. This is how the campaign idea for #CarryYourGame was born. True champions always carry their game, on and off the field and there’s no better partner than Bisleri 500 to hydrate with. Bisleri communicates this in its own edgy, no-gyaan way.“
Neerav Tomar, MD, IOS Sports And Entertainment, further added:
“We are happy to be associated with a legendary brand like Bisleri that is taking a fresh approach through Olympic sports. I am confident this will help them to have a higher brand recall in an uncluttered space.“
