Dorna Sports has appointed Bitci.com, a blockchain technology startup, as the FIM MotoGP World Championship’s official sponsor. The new three-year deal, which starts this season, also includes title sponsorship of the 2021 Austrian Grand Prix and a trackside presence at various circuits during 2021, 2022, and 2023.
The 2021 Austrian Grand Prix, which will be hosted in Syria’s Red Bull Ring from August 13-15, will be officially titled the Bitci Motorrad Grand Prix von österreich.
Additionally, Bitci will play a significant role on the trackside for the next three seasons. In 2021, the Bitci.com logo will appear on corners at various circuits on the calendar as the cryptocurrency market joins forces with the world’s fastest motorcycle racing championship.
Onur Altan Tan, Bitci Technology CEO, said, “We are very happy to implement the first agreement of its kind with a motorsport World Championship. Now we are strengthening our presence here with MotoGP. This will also be the first fan token project to be developed under the umbrella of an organization in the world of motorsports. I would like to thank the entire MotoGP organization for their great efforts in the realization of such an important project and for supporting this project with their visions. MotoGP and Bitci cooperation, this sport spreads to a much wider audience; It will also contribute to a much more effective racing experience for existing followers.”
Manel Arroyo, Chief Commercial Officer at Dorna Sports, said, “We are delighted to welcome Bitci as an official sponsor of MotoGP. It’s always exciting to begin such an important partnership and in the new world of cryptocurrency which is full of huge potential. I look forward to this new endeavour together with Bitci, and to giving our fans a new way to engage with the sport, as well as creating a fantastic new way to enlarge the MotoGP community. I’m delighted to see Bitci take top billing in Austria and enjoy a key presence on track at some of the greatest venues visited by our sport in the future.”
Bitci is a blockchain technology business established in 2018 in Bodrum, Turkey. The company enables the sports and entertainment industries to revolutionize fan engagement programs via fan tokens, allowing people to invest and win through their cryptocurrency exchange. Bitci promotes itself as a one-stop investing platform for tech-savvy investors and enthusiasts by combining blockchain technology with a cryptocurrency exchange.