Italian Formula One team Ferrari have announced a multi-year partnership with Bitdefender, a global leader in cybersecurity. The partnership will see Bitdefender become the Cybersecurity Global Partner of the team.
The partnership will kick-off from the Singapore Grand Prix 2022, and the Bitdefender logo will be present on the Ferrari drivers’ helmets and on the race cars, the driver race suits and team uniforms as well.
Bitdefender will also work with Ferrari on various marketing activities, while Ferrari will use Bitdefender’s products and services to blend them into their own business.
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Mattia Binotto, Team Principal and Managing Director, Scuderia Ferrari, commented:
“We are pleased to embark on this new partnership with Bitdefender, with whom we share values such as the highest level of technological efficiency, striving for excellence in performance and a culture of security.
“It’s a pleasure to be able to count on a dependable Team Partner such as Bitdefender, an innovative and accomplished company, already highly regarded for its professionalism and reliability.“
Florin Talpes, Co-founder and Chief Executive Officer, Bitdefender, added:
“Bitdefender shares with Scuderia Ferrari a heritage of excellence and a demonstrated track record of building state of the art, innovative technologies to deliver winning results.
“When every second counts, only the most advanced cars win races on the track, and only the most advanced technology has the power to effectively prevent, defend and respond to cyberattacks. Partnering with Scuderia Ferrari, the most iconic Formula 1 team, is a natural fit for Bitdefender, and we look forward to accelerating our brand awareness as we stay focused on providing our customers worldwide with leading edge cybersecurity protection.“
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