German professional tennis player Alexander Zverev has been revealed as a Global Ambassador of Bitpanda, a European cryptocurrency investment platform.
Zverev has signed a three-year deal and will thus sport the Bitpanda logo on his jersey sleeve going forward during all ATP and Grand Slam events.
The 27-year-old is also set to work with Bitpanda on multiple fan engagement projects, media campaigns, and other behind-the-scenes content projects as part of the agreement.
Also read: Alexander Zverev’s brand endorsements and investments
Speaking about the Bitpanda deal, Zverev commented:
“I am thrilled to have a strong brand like Bitpanda by my side for the next three years, a brand that shares the same high standards I set for myself. Bitpanda’s mission to make digital assets accessible to everyone, giving people more control over their future, resonates with my belief that taking responsibility and pushing to achieve the best are key to success – both on and off the court.”
Eric Demuth, CEO and Co-Founder of Bitpanda, added:
“Alexander Zverev is one of the most talented athletes of his generation, and recognised for his performance, perseverance and authenticity – values that align perfectly with Bitpanda’s mission. We’re thrilled to welcome him as our Global Ambassador and excited to support him on his journey. Together, we aim to inspire a new generation of investors and show that finance, like sports, requires dedication and focus to achieve success. Welcome to the team, Alexander.“
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