Partnership extended until the end of 2023.
Esports tournament organiser BLAST Premier has renewed its partnership with gambling platform Betway for a further two years.
The extension of the partnership will see Betway branding across the BLAST Premier events. Betway will also sponsor the ‘Power Picks Prediction’ segment during the BLAST Premier tournaments.
Oliver Clarke, Head of Brand Partnerships at BLAST, commented:
“We’re thrilled that Betway have committed to another two years with BLAST Premier, taking our partnership into a fifth year. It highlights the symbiotic relationship we’ve built over this time, with Betway playing an integral role in the BLAST Premier experience.”
Adam Savinson of Betway Group, added:
“Over the past three years, we have worked incredibly hard with the team at BLAST to create an innovative and synonymous partnership which leads the market within the esports sector.
“It brings me great joy to announce our renewal, and I look forward to taking our already successful partnership to even greater heights.”
The renewal of the Betway deal is one of BLAST’s many partnership extensions this year. BLAST has already extended its partnership with Shikenso Analytics, GRID Esports, audio peripherals brand EPOS and cryptocurrency company Coinbase in 2022.