Aditya ChaudhuriboAt is the Official Licensee of the 2023 ICC Men’s Cricket World Cup, the International Cricket Council has confirmed after reaching an agreement with the Indian audio and wearables brand.
The deal will see boAt launch limited-edition smartwatches, which will be “inspired by the Cricket World Cup”. boAt will also work on various fan engagement activities featuring its Team India brand ambassadors: Hardik Pandya, Ishan Kishan and Shreyas Iyer.
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Anurag Dahiya, Chief Commercial Officer, ICC, said:
“We are delighted to welcome boAt as the official licensee partner of the ICC Men’s Cricket World Cup 2023. boAt is a leading brand in the Indian wearable market, and we are confident that our partnership will help us to reach a wider audience and deliver a memorable experience for fans around the world.“
Aman Gupta, Co-founder and CMO of boAt, added:
“Cricket is the most popular sport and considered a religion in India, and we are excited to partner with the ICC to bring the fan experience to a new level. Our #MoveofCampions campaign continues to inspire people and this limited-edition ICC Men’s Cricket World Cup 2023 smartwatches will be the perfect way for fans to show their support for their favourite teams and players.“
