German Bundesliga club Borussia Dortmund have announced a partnership with National Football League franchise Pittsburgh Steelers.
The first-of-a-kind deal will focus on fan engagement, joint team activities, and content activities in an attempt to bring European and American football together.
Dan Rooney, Director of Business Development and Strategy, Pittsburgh Steelers, said:
“The partnership with Borussia Dortmund, the first-of-its-kind for the Steelers organization, builds off the deep connections both of our teams have with the communities we represent, as well as our shared values, rooted in our industrial pasts, of hard work, determination and a winning spirit. We look forward to what’s next as we support each other’s success in reaching fans in new markets and raising the profiles of the cities we call home.“
Marc Lingenhoff, Managing Director for BVB Americas, Inc, added:
“Borussia Dortmund and the Pittsburgh Steelers share more than colors – we share the commitment to bring sports and culture together through the power of our brands. We are rooted in history and bonded by tradition. When exploring various expansion opportunities for BVB in the United States, we saw the Steelers as the ideal partner with tremendous success on the field, as well as a legacy of excellence off the field. Known for its resilience and community-first approach, the Steelers are a cornerstone of Pittsburgh’s identity – and the same can be said for BVB in our Dortmund community as well. We are proud and excited to bring this synergistic partnership to life on the global stage, with the fan at the center of everything we do.“
Miles Killebrew, Pittsburgh Steelers football safety and special teamer, added:
“I was blown away by my experience at Dortmund. From the minute we arrived at Signal Iduna Park, it was clear to me how special an organization BVB is. From the ‘Yellow Wall’, to the atmosphere and the fans, it was a memorable day for me and I look forward to returning someday. It will be exciting to see the relationship between the Steelers and BVB grow in the future.“
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