The Boston Celtics are an American professional basketball team that was founded in Boston in 1946 as one of the National Basketball Association’s (NBA) eight founding teams and the only team to maintain their original name. The Celtics compete in the NBA as a member of the Eastern Conference Atlantic Division.
The TD Garden is the home of the Celtics, the NBA’s most successful team. The franchise has won 17 NBA Championships, equal to the Los Angeles Lakers. The group also owns the NBA team record for “most recorded wins”.
The Celtics are about to enter the successful part of their “rebuilding years.”. Here, we take a look at their sponsors for the 2022-23 season:
Also read: NBA Sponsors 2022-23
Official Jersey Sponsor
The Boston Celtics and Vistaprint, a marketing and design partner for small businesses, announced a multi-year relationship in November 2020. Vistaprint serves as the Celtics’ exclusive marketing and design partner as well as the team’s jersey patch sponsor.
Beginning with the 2020–21 season, the game jerseys for the Celtics have included the Vistaprint emblem on the front left shoulder in their distinctive team colours.
Official Energy Drink
In October 2021, the Celtics announced a relationship with Cintron World, a lifestyle beverage company that produces a variety of effervescent-flavoured energy beverages. As a result, Cintron World became the Celtics’ official energy drink.
In addition to offering its beverages at specific Celtics events around the neighbourhood, Cintron also sponsors the Boston Celtics Shamrock Foundation Gala. Fans can also get Cintron at the Putnam Club in TD Garden during all Celtics home games.
Official Movie Theatre Partner
In July 2021, the Boston Celtics named Showcase Cinemas, a chain of movie theatres with headquarters in Massachusetts, as their official movie theatre partner.
Showcase Cinemas offers a variety of special movie offers and promotions to Celtics fans throughout the course of the NBA season as part of the multi-year agreement.
Official Blockchain Partner
The Celtics officially partnered with Socios.com in July 2021, making it possible for the 17-time World Champions to work with the blockchain service provider for the international sports and entertainment sector.
As the presenting partner of the team’s website and a digital presence on Celtics.com, Socios.com is at the forefront of the Celtics’ main centre for pertinent news, updates, video highlights and information connected to the franchise. Additionally, the company can use the Celtics trademarks and logos in connection with its various global marketing initiatives.
Official Team Transaction Partner
In July 2019, Boston-based global payments software provider Flywire announced that it had become the Boston Celtics’ official Team Transaction partner.
The multi-year agreement saw the business take on the role of presenting sponsor for “Team Transactions powered by Flywire”, a report that tracks basketball transactions involving the Boston Celtics, including free agent signings, trades and G League assignments. The Celtics’ Twitter, WEIBO and Celtics.com feeds all have transaction information available.
The Celtics made an official partnership announcement with Irish whiskey company Bushmills in April 2021, making Bushmills an official partner of the NBA team.
The Irish whiskey company Bushmills salutes Bostonians with a number of unique gifts and fan experiences as part of its agreement with the Celtics, which is set to last through 2023.
Jack’s Abby Craft Lagers
The Boston Celtics and Framingham-based Jack’s Abby Craft Lagers agreed to a four-year agreement in July 2020.
Due to the collaboration, Pride and Parquet, a speciality release collaboration beer with a Boston Celtics theme, was introduced by Jack’s Abby Craft Lagers.
Fantasy sports firm DraftKings has in place several multi-year partnership agreements with multiple NBA teams, including the Boston Celtics, the Philadelphia 76ers, and the Indiana Pacers.
Due to Massachusetts’ continued prohibition on sports betting, the Celtics’ 2020 contract with DraftKings is primarily focused on fantasy sports.
In conjunction with the Celtics, DraftKings supports the team’s social media posts that detail the starting line-ups before each game and hosts watch parties for games.
The Boston Celtics, the Charlotte Hornets, and the Houston Rockets are part of a multi-year marketing collaboration with ExxonMobil, which the company announced in March 2018. ExxonMobil’s standing as the “Official Motor Fuel of the National Basketball Association (NBA)” in important markets is extended thanks to its partnership agreements with these NBA teams.
In March 2018, at the Celtics’ TD Garden, ExxonMobil held an official 180-degree picture experience event for promotion.