Aditya ChaudhuriEnglish football club Burnley FC have roped in sports and gaming entertainment platform 96.com as their Official Front of Shirt Partner for the Burnley men’s and women’s team on a two-year partnership, starting from the 2024-25 season.
96.com will enjoy branding presence on Burnley’s home,away and third kits for the next two seasons and will also feature across other club assets such as physical, digital, and social media assets.
Stuart Hunt, President of Business Operations, Burnley, commented,
“We are excited to welcome 96.com as our Official Front of Shirt Partner. We are impressed by their dedication to innovation, customer satisfaction, and responsible gaming. 96.com have invested a record commercial fee for Burnley FC while playing in the Championship. With their support, the Club will be able to further invest in the Club’s infrastructure and football ecosystem, creating the best possible product on and off the pitch.
‘The premium sports and gaming entertainment platform are the latest of several global partners to join the Burnley FC family, highlighting the Club’s commitment to becoming a global and innovative brand.”
A 96.com spokesperson added,
“We’re delighted to announce our two-year partnership with Burnley FC, a deal that signals our arrival as a major player on the UK sports and gaming entertainment market. 96.com’s exponential growth and success in recent years is testament to our fan-first approach that delivers the No.1 betting experience for sports fans. We firmly believe in the Club’s future vision and can’t wait to support the team next season on their quest to return to the Premier League.”
