fbpx
Football News Football Sponsorships

BYJU'S puts Lionel Messi’s contract on hold

Rahul Saha Rahul Saha

BYJU’S has put its three-year global brand ambassadorship agreement with Argentine footballer Lionel Messi on hold, as reported by The Economic Times on Monday.

The development comes just over a year after the company signed the multi-million-dollar deal with the Inter Miami forward.

The Bengaluru-headquartered Indian edtech firm had on-boarded Messi as a global ambassador for its “Education for All” initiative in November 2022. The announcement was met a wave of criticism by netizens at the time, the backlash stemming from the fact that the company had announced a lay-off of nearly 2,500 of its employees not too long ago.

BYJU’S has also received negative spotlight in recent years over its reportedly abusive workplace culture and predatory sales tactics.

Also read: The BYJU’S sponsorship of the Qatar World Cup

Speaking on the matter of putting the Messi deal on hold, an anonymous BYJU’S executive said: 

Byju’s paid Messi for the first year; it is yet to be decided whether the deal will be terminated before full term, or whether Byju’s plans to revive the contract in due course. This is on account of the liquidity crisis and other matters of serious concern within the company.” 

Byju puts Lionel Messi’s contract on hold
Share this article
Rahul Saha

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Chelsea partners with Skrill

Chelsea partners with Skrill

Premier League giants Chelsea have roped in Paysafe's digital wallet Skrill as an Official Tour Partner for the club's pre-season tour to the USA prior to the start of the...

Atlético de Madrid teams up with LG

Atlético de Madrid teams up with LG

Spanish football club Atlético de Madrid have signed a new partnership agreement with LG Electronics, which will see the latter work on developing and installing new LED technology at the...

Jude Bellingham is the face of EA Sports FC 25

Jude Bellingham is the face of EA Sports FC 25

English and Real Madrid footballer Jude Bellingham has been revealed as the face of the EA Sports FC 25 video game, becoming the youngest global cover star in EA Sports'...