Cardiff City signs new deal with Affluent Time

Welsh football club Cardiff City has announced a new partnership with watch brand Affluent Time who has joined the club as their Official Luxury Watch Retailer for the upcoming 2026/27 season. Not only will they be the team’s watch retailer but also be a sleeve sponsor for Cardiff City and will have their logo present on the playing kits of the team. 

Adam Pierce, Senior Partnerships Manager at Cardiff City FC, commented,

“We’re excited to welcome Affluent Time aboard as the Official Luxury Watch Retailer of Cardiff City FC. It’s a great time for this partnership to commence on the cusp of a new season, and we look forward to introducing supporters to a number of partner activations as the campaign progresses!”

Joseph Sewell, Founder of Affluent Time, added,

“As local lads, we have huge pride and excitement for us at Affluent Time to partner with Cardiff City FC. To join forces with our boyhood club in our city is a real privilege, and we can’t wait to see what two icons of the city can achieve together.?”