Cardiff City FC announce partnership with Affluent Time

Cardiff City Football Club have announced Affluent Time as their Official Luxury Watch Retailer as well as sleeve sponsor for the 2026/27 season.

Affluent Time’s logo will be featured on the matchday shirt sleeves of the Welsh outfit. Their fans will also be able to add the logo to their adult and junior shirts free of charge at the Cardiff City FC Superstore.

Adam Pierce, Senior Partnerships Manager at Cardiff City FC, commented:

“We’re excited to welcome Affluent Time aboard as the Official Luxury Watch Retailer of Cardiff City FC. It’s a great time for this partnership to commence on the cusp of a new season, and we look forward to introducing supporters to a number of partner activations as the campaign progresses!”

Joseph Sewell, Founder of Affluent Time, added:

“As local lads, we have huge pride and excitement for us at Affluent Time to partner with Cardiff City FC. To join forces with our boyhood club in our city is a real privilege, and we can’t wait to see what two icons of the city can achieve together.“