Indian Premier League (IPL) franchise Lucknow Super Giants have announced a new multi-year partnership with beverage brand Sprite. The new three-year deal will see Sprite join the Lucknow team as...
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South Africa tour of India 2025 | 3rd ODI | Preview and Predictions
India had the ODI series against South Africa at home in their hands, especially after putting up a mammoth 358 but it was the Proteas' captain, Aiden Markram leading from...
The Ashes 2025/26 | Australia vs England | Second Test Preview and Predictions
After an incredible start to the Ashes 2025/26 series which saw hosts Australia stomp England in Perth, the action moves to Brisbane for the second Test, which will also be...
Women's Premier League ropes in multiple partners including ChatGPT for upcoming season
The Board of Control for Cricket in India (BCCI) has announced a host of new commercial partners for the upcoming seasons of the Women's Premier League (WPL). The WPL will...
Early predictions for ICC Men's T20 World Cup 2026
With almost two months to go for the ICC 2026 Men’s T20 World Cup, there is a lot of buzz around the tournament due to the massive popularity of the...
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Punjab Kings inks new deal with HELL Energy Drink
Indian Premier League (IPL) franchise Punjab Kings have announced a multi-year partnership with beverage brand HELL Energy Drink who will join as the team's Official Energy Drink Partner starting from...
South Africa tour of India 2025 | 2nd ODI | Preview and Predictions
Here, we present our preview and predictions for the second ODI of the 2025 South Africa tour of India. Written by Aditya Chaudhuri.
South Africa tour of India 2025 | 1st ODI | Preview and Predictions
After getting drubbed at home in the two-match Test series, Team India will be looking to bounce back in the white-ball formats. India come into the ODI series without their...
SA20 signs three-year deal with Suzuki
The SA20, South Africa's premier T20 franchise cricket tournament, has announced a multi-year partnership with Suzuki Auto South Africa.
Rohit Sharma named as ICC T20 World Cup 2026 ambassador
Rohit Sharma has been unveiled by the International Cricket Council as the tournament ambassador for the 2026 ICC Men’s T20 World Cup.
Justin Langer joins NiviCap as brand ambassador
Australian cricket coach and former cricketer Justin Langer has been roped in by NiviCap as a brand ambassador.
Gujarat Titans (GT) find new Principal Sponsor in Birla Estates
The Gujarat Titans (GT) have unveiled Birla Estates as their Principal Sponsor for the 2026 Indian Premier League season.
Abhishek Sharma joins DP World as ambassador
Indian cricketer Abhishek Sharma has been revealed as a brand ambassador for global logistics company DP World.
ECB expands Vitality partnership
The England and Wales Cricket Board (ECB) has announced an expansion of its partnership with health insurance firm Vitality.
The Ashes 2025/26 | Australia vs England | First Test Preview and Predictions
Here, we present our preview and predictions for the first Test match of the 2025/26 Ashes series. Written by Aditya Chaudhuri.
Hobart Hurricanes renews partnership with the Hobart Airport
Cricket Tasmania have announced a partnership renewal with the Hobart Airport for a further two years which will see Hobart Airport continue on as the Official Coaches Partner of Big...
Cricket Australia finds new sponsor in Origin Energy
Cricket Australia has announced a three-year partnership with Origin Energy, bringing it on board as a Platinum Partner.
South Africa tour of India 2025 | Second Test | Preview and Predictions
Here, we present our preview and predictions for the second Test of the 2025 South Africa tour of India, to be played from November 22 to 26.
Sydney Sixers partner with Mini Melts
The Sydney Sixers have announced a partnership with fusion ice cream brand Mini Melts, bringing it on board as an Official Partner.
Cricket Australia expands NRMA Insurance partnership
Cricket Australia, the country's governing body for cricket, has announced a multi-year expansion of its partnership with NRMA Insurance.
Sydney Sixers renews Lite n' Easy deal
The Sydney Sixers have renewed their partnership with meal delivery service Lite n' Easy for a third season.
Sydney Sixers extend Merlin partnership
The Sydney Sixers have announced an extension of their partnership with Merlin, a manufacturer of automatic garage door and gate openers.
Melbourne Stars partner with SIXT Car Rental
The Melbourne Stars have roped in SIXT Car Rental as their official matchday presenting partner for the 2025/26 Big Bash League (BBL) season.
Top 3 most valuable sponsorship deals in Indian cricket history
Here, we look at the three biggest sponsorship deals in the history of Indian national team cricket. Written by Neha Johri.
Brisbane Heat team up with Arnott's Shapes
The Brisbane Heat have announced snack brand Arnott's Shapes as an official partner of their men's and women's teams.
CSA teams up with Crunchyroll for South Africa tour of India 2025
Cricket South Africa has announced a partnership with anime-streaming platform Crunchyroll for the India tour of its men's national team.
South Africa tour of India 2025 | First Test | Preview and Predictions
Here, we present our preview and predictions for the first Test of the 2025 South Africa tour of India, to be played from November 14 to 18.
Melbourne Renegades partner with GMHBA
The Melbourne Renegades have announced Australian private health insurance company GMHBA as their Official Health Insurance Partner.
New format unlocked in Cricket - the Test Twenty
The Sport of cricket has witnessed tremendous evolution from the time it started to the present-day cricket that we know. From being played in only the Test format (Five-day match),...
Player Retention Strategies: Which IPL Stars are on the Chopping Block Before the Auction?
With the IPL Retention Deadline date approaching on 15th November, all IPL Franchises are looking to finalise their retained players for the 2026 season. Unlike previous years, there’s no limit...