Cricket News

Indian cricket franchise Royal Challengers Bangalore (RCB) have roped in aviation firm Qatar Airways as their Title Sponsor on a three-year deal. The deal is reported to be worth ?75 crore and will see Qatar Airways replace non-bank lender Muthoot FinCorp as the Title Sponsor of the Bengaluru-based franchise. As Title Sponsor, Qatar Airways will...

India-based corporate travel services provider Yatra Online has announced a new partnership agreement with Indian cricketing franchise Delhi Capitals. The JSW Group and GMR Group-owned Delhi Capitals are one of the five teams competing in the ongoing inaugural season of the Women’s Premier League. Also read: Women’s Premier League 2023 Sponsors Dhruv Shringi, Whole-time Director...

This article contains information regarding the organisations enjoying a strong branding presence across the Mumbai Indians’ (MI) physical and digital assets as sponsors and partners of their women’s team for the 2023 Women’s Premier League (WPL) season  PRINCIPAL PARTNERS Lotus Herbals  Skincare and beauty products brand Lotus Herbals signed on as the principal partner of...

Indian multinational conglomerate holding company, Patanjali Ayurved has been announced as the Principal Sponsor of Women's Premier League team UP Warriorz. As Principal Sponsor, Patanjali will have their logo present on the front of the UP Warriorz jersey. Acharya Balkrishna, Managing Director, of Patanjali Ayurved, commented, "Patanjali Ayurved is extremely proud to be associated with the UP Warriorz, one of the teams in the historic Women’s Premier League. This association gives us a chance to be part of a bigger movement wherein we are able to support the growing women’s sporting ecosystem. The WPL will be one of the most watched tournaments this year and this partnership not only allows us to grow our brand but also places in the spotlight in terms of encouraging women empowerment.” Rajesh Sharma, Managing Director, Capri Global Holdings Private Limited, said, "We are very happy to have Patanjali Ayurveda as our Principal Sponsor at the UP Warriorz and we are hopeful that this partnership will only help both teams. One of the biggest names in their industries, the ambition and drive towards excellence that is there in Patanjali is very much in line with how we want to make an impact and reach out to the people in the state of UP. We look forward to this association helping us achieve greater heights."

Formula One team Alfa Romeo have inked a new partnership agreement with Diagnostix, a leading medtech firm. The agreement will see Diagnostix join as an Official Team Partner of the Swiss Formula One outfit. The partnership will have Diagnostix expanding into biometric performance analysis, an expansion from the company’s diagnostics tools and an area of significant interest, with ramification extending into everyday life. Additionally the Diagnostix logo will also be present on the race helmets and overalls of the Alfa Romeo drivers and also on the Alfa Romeo race car. Alessandro Alunni Bravi, Team Representative of Alfa Romeo F1 Team Stake, commented, "We are pleased to give the warmest welcome onboard to Diagnostix, the newest partner joining the ever-growing Alfa Romeo F1 Team Stake family. Wearable devices and advanced diagnostics tools have undergone huge development over the last few years, and Diagnostix is at the forefront of this revolution. Their innovative approach continues to push the boundaries of this field, and we’re proud to be part of the journey to provide fundamental insight into the performance and health of our drivers.”

Women’s Premier League (WPL) team Delhi Capitals have roped in JSW Paints as a Principal Sponsor ahead of the inaugural WPL season. JSW Paints is a subsidiary of JSW Group, an Indian multinational conglomerate. JSW Group is a co-owner of the Delhi Capitals, alongside GMR Group. As Principal Sponsor, JSW Paints will have its logo...

Leading modernisation and digital engineering firm Sonata Software has been announced as an Associate Partner of the Women's Premier League (WPL) team Mumbai Indians ahead of the inaugural WPL 2023 season. The partnership will have the Sonata Software logo present on the player kits. Balaji Kumar, Chief Human Resource Officer, Sonata Software Limited, commented, "It is indeed a matter of pride for us to be associated with Mumbai Indians and the Women's T20 league. This association symbolises our continued commitment to enable and promote avenues for women talent to realise their true potential at work and outside of work. We are confident that the players will inspire thousands of Sonatians and others by demonstrating that they are second to none." Roshan Shetty, Chief Revenue Officer, Sonata Software Limited, said, "The Women's T20 League is going to change the landscape of women's cricket, globally. It is going to become one of the biggest-ever platforms for many young and talented women cricketers to show their class and mettle. The team that displays the 'Play Big' mindset will triumph."

Cybeart, the leading gaming chair brand across Canada, India and Middle East has partnered with Indian Premier League team Mumbai Indians, joining as the team’s official merchandising partner on a multi-year deal. Making a giant leap from esports to sports, Cybeart will cater to Mumbai Indians’ global fan base by providing them with an unprecedented level of comfort with their exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry. Krutik Patel, Founder of Cybeart, commented, "Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way."

The first advertisement for the upcoming inaugural season of the 2023 Women’s Premier League (WPL) has been revealed. The two-minute advertisement, titled Har Zubaan Par Naam Tera, has been made by Ogilvy. Sukesh Nayak, Chief Creative Officer, Ogilvy India, commented: “Our girls are bringing a powerful game to the WPL. Our campaign is a showcase...

The Board of Control for Cricket in India (BCCI) has announced the Tata Group as the Title Sponsor of the upcoming inaugural season of the Women’s Premier League (WPL). The Tata Group already serves as the Title Sponsor of the Indian Premier League (IPL). The deal is for a period of five years and will...