Football Sponsorships

This article contains information regarding the organisations enjoying a strong branding presence across the Canada men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Canadian Soccer Association. Name of the football association: Canadian Soccer Association (CSA) (also called Canada Soccer) Also read: CONMEBOL Copa América 2024 Sponsors Corporate...

The German Football Association (DFB) has announced a four-year partnership extension of its partnership with German automotive giant Volkswagen, which is thus set to remain the DFB’s Premium Partner and the Training Kit Sponsor of the Germany national football teams. The partnership extension sees Volkswagen remain as a Main Partner of the DFB until July...

German clothing brand HUGO BOSS has signed a multi-year deal with former England men’s national football team captain David Beckham. The English footballing icon is set to design multiple menswear collections for the brand, which will “embody Beckham’s signature style in all stages of the concepting and design process”. The collection will include both formal...

This article contains information regarding the organisations enjoying a strong branding presence across the Costa Rica men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Costa Rican Football Federation. Name of the football association: Costa Rican Football Federation (Spanish: Federación Costarricense de Fútbol; FEDEFUT) Also read: CONMEBOL Copa...

English professional footballer Jude Bellingham has been revealed as a brand ambassador of British soft drinks brand Lucozade as part of a multi-year agreement. The Real Madrid CF star will thus headline the brand’s multi-million pound “Bring the Energy” television campaign. Lucozade already has a long-standing deals in place with the England men’s and women’s...

This article contains information regarding the organisations enjoying a strong branding presence across the Brazil men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Brazilian Football Confederation. Name of the football association: Brazilian Football Confederation (Portuguese: Confederação Brasileira de Futebol; CBF) Also read: CONMEBOL Copa América 2024 Sponsors...

Following are the organisations acting as official sponsors and partners of the CONMEBOL Copa América, the premium continental men’s football competition in South America, and enjoying a strong branding presence across its physical and digital assets for its 48th edition, which is set to be held in the US from June 20 to July 14,...

Cristiano Ronaldo has been roped in as an investor and official global ambassador by human performance company WHOOP. The partnership will see WHOOP work with the Portuguese professional footballer on product development and leverage data-driven insights to help deliver the best health and fitness coaching for athletes and humanity broadly. Also read: Cristiano Ronaldo: Earnings...

The English Premier League has announced a multi-year trading card partnership agreement with Fanatics Collectibles. The agreement, kicking off in June 2025, will see Fanatics become the Exclusive Provider of the league’s trading cards, trading card games, and stickers.  Also read: Premier League 2023/24 Sponsors Will Brass, the league’s Chief Commercial Officer, said: “We are...

AC Milan have announced a partnership agreement with TG.Casino, which thus becomes the Official Regional iGaming Partner of the Italian professional football club in Europe. The deal will see Milan and TG.Casino work on various fan engagement activities and create “bespoke experiences, which aim to give the fans more access, and bring them even closer”...