Football Sponsorships

Real Sociedad Sponsors 2022-23

This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Sociedad’s physical and digital assets as their sponsors and partners for the 2022-23 season. Also Read – LaLiga Sponsors 2022-23 MAIN SPONSORS Reale Seguros Reale Seguros is a Spanish-based insurance provider that was established in 1988. Numerous LaLiga teams,...
Bhavya Das

Paris Saint-Germain Sponsors 2022-23

This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1 team Paris Saint-Germain’s (PSG) physical and digital assets for the 2022-23 season. MAJOR PARTNERS Nike Nike, the American-based sports brand, entered into a sponsorship agreement with PSG over thirty years ago. The latest agreement came to an end in 2019,...
Rahul Naresh

Deportivo Alavés sign shirt sponsorship deal with LEA

Deportivo Alavés have announced a sponsorship deal with with LEA, making the local cosmetics and personal care company their primary jersey sponsor for the 2022–23 season. The Álava-based business returns to support Deportivo Alavés having previously served as their jersey sponsor for the 2016–17 season. LEA joins the Deportivo Alavés sponsorship portfolio that also includes Puma,...
Bhavya Das

UEFA Champions League audio rights for US, Canada and Chile picked by TuneIn

The UEFA Champions League (UCL) live radio rights for the US, Canada and Chile have been acquired by audio streaming service Tuneln.  With the new deal, Tuneln’s premium subscribers will get all-season access to live audio streaming of all games of the elite European competition. Although live games are not available to lower-tier customers, they...
Bhavya Das

LaLiga targets €3bn windfall through 15-year deal with Galaxy Racer

LaLiga has struck a 15-year deal with Dubai-based esports and gaming organisation Galaxy Racer (GXR) to broaden the Spanish football league’s appeal among younger fans.  Galaxy Racer (GXR) was founded in 2019 by Chief Executive Paul Roy and has over a hundred content creators. GXR’s other key verticals include licensing, content creation, merchandising and music...
Bhavya Das

Sunil Chhetri nets Pintola partnership

Indian food brand Pintola has roped in Indian men’s national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership.  Chhetri will be the face of the brand, as it looks to reach out to wider audiences. For the Indian captain, it’s his maiden partnership with a FMCG brand in...
Aditya Chaudhuri

Real Madrid sign Zegna as Official Luxury Travelwear Partner

Real Madrid have signed an agreement with Zegna to become the club’s Official Luxury Travelwear Partner, providing clothes for the men’s and women’s football and basketball squads as well as their respective technical teams, beginning with the 2022/23 season. Zegna will benefit from the deal’s valuable product placement opportunities, allowing the brand to reach a...
Bhavya Das

Deutsche Telekom and Bayern Munich reach a “€50m a year” agreement to extension of shirt sponsorship

Deutsche Telekom and Bayern Munich have agreed to an early renewal of their primary partnership, which would keep the corporation as the primary shirt sponsor of the German soccer powerhouses until 2027 in a contract worth reportedly €50 million (US$51 million) each year.  The agreement, which guarantees the Bundesliga champions an increase of €5 million...
Bhavya Das

Son Heung-min teams up with Calvin Klein

South Korea senior men’s national football team captain and Tottenham Hotspur star Son Heung-min has been announced as Calvin Klein’s latest brand ambassador in South Korea. Son will kick off his partnership with Calvin Klein by featuring in the brand’s 2022 Fall campaign, where he will be promoting Calvin Klein’s latest collection, including sustainable clothing...
Aditya Chaudhuri

Crystal Palace announce BK8 as Official Asian Betting Sponsor 

For the 2022–23 season, Premier League club Crystal Palace have named BK8 their Official Asian Betting Sponsor.  LED advertisements during Palace home games and player activation videos broadcast in Asia are both included in the arrangement with the Asian online betting company.  In accordance with the conditions of the agreement, BK8 will also assist Palace...
Bhavya Das
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