Football Sponsorships

Engelbert Strauss joins as UEFA EURO 2024’s Official Workwear Partner German work and utility brand Engelbert Strauss has been announced as the Official Workwear Partner of the men’s UEFA European Football Championship 2024 following a deal between the UEFA and Engelbert Strauss. The German brand, who already serves as an Official Partner of the UEFA...

Following are the organisations serving as sponsors and brand partners to Indian Super League club Chennaiyin FC and enjoying a strong branding presence across their physical and digital assets. Also read: Indian Super League (ISL) Sponsors 2022-23 PRINCIPAL SPONSORS Apollo Tyres The Gurugram, Haryana-headquartered Indian tyre manufacturer has been the main front-of-shirt sponsor for Chennaiyin’s...

Sports betting firm Parimatch has been announced as an Official Betting Partner of Premier League club Newcastle United. The partnership will be focused on media rights. Dale Aitchison, Newcastle United Head of Commercial, commented: “We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are...

Premier League club Liverpool have inked a multi-year agreement with American beverage giant Coca-Cola. The partnership will see Coca-Cola join as an Official Partner of the club. The deal will see Coca-Cola provide both Liverpool men’s and women’s teams with “unforgettable” matchday experiences for the fans as well as limited-edition merchandise. Also Read – Tottenham...

Premier League club Tottenham Hotspur have announced a multi-year partnership with global beverage firm Coca-Cola.  The multi-year agreement will see Coca-Cola’s wide range of products, including Coca-Cola and Coca-Cola Zero Sugar, made available at the Tottenham Hotspur Stadium for the fans. Coca-Cola will also work with Spurs to provide their fans with unique matchday experiences,...

Hummel said it had toned down the details on Denmark’s World Cup jerseys and also released a black kit. The new red kit is inspired by its Euro 92’ success when Denmark won its only major title but has its logo and details barely visible. An all-black design, which Hummel said signifies the “colour of mourning”, will be its third kit in Qatar. Denmark will wear kits at the World Cup that were designed by manufacturer Hummel as a protest against Qatar’s human rights record ahead of the tournament, the sportswear company said on Wednesday. The DBU said its two training kit sponsors would make way for messages critical of Qatar while it will also minimise the number of trips to the country to avoid commercial activities that promote the World Cup hosts’ events. “We’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons,” Hummel Sport said on Instagram.

Global fashion brand Tommy Hilfiger has reached an agreement with professional footballer Thiago Alcântara, player for the senior men’s teams of Liverpool and Spain, naming him a brand ambassador for its AW22 men’s watch and jewellery line.  As Thiago enjoys the ongoing international break in football in his hometown, Tommy Hilfiger has welcomed the Spanish...

This article contains information regarding the organisations enjoying a strong branding presence across Leicester City’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read – Leicester City Sponsors 2021-22 FBS The global online trading company was announced as the new Official Principal Partner of the club in a “record”...

This article contains information regarding the organisations enjoying a strong branding presence across Everton’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read – Everton Sponsors 2021-22 Stake.com The Curaçao-headquartered online crypto casino and sports betting platform was announced as Everton’s principal front-of-matchday-shirt sponsor with the start of the...

This article contains information regarding the organisations enjoying a strong branding presence across Arsenal’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also read: Arsenal Sponsors 2021-22 LEAD PARTNERS Adidas Arsenal signed a kit deal with German sportswear giant Adidas in October 2018. They agreed on a five-year deal worth...