Bengaluru FC Sponsors 2022-23
Following are the organisations serving as sponsors and brand partners to Indian Super League club Bengaluru FC and enjoying a strong branding presence across their physical and digital assets. Also...
Football Sponsorships News Page 83
Latest News
McDonald's announces partnership with Kevin De Bruyne
Belgian footballer and Manchester City star Kevin De Bruyne has signed a new endorsement deal with McDonald's. The partnership will have the Belgian star in a host of marketing campaigns in Belgium and along with his wife Michele Lacroix, both will join the Ronald McDonald Children's Fund. De Bruyne and his wife have been named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families. De Bruyne has a management deal with Roc Nation Sports, which is owned by American musician Jay-Z. De Bruyne already has sponsorship deals with Nike, Electronic Sports (EA), Orange, and crypto firm Phemex. Speaking about his partnership with McDona;d's, Kevin De Bruyne, said, "It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. 'Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.
Atlético Madrid rope in Avis as official sponsor
Spanish professional football club Atlético Madrid have signed a new sponsorship deal with American car rental company Avis. As part of the agreement, Avis has been named an official sponsor of...
Liverpool FC extend Expedia partnership
Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”
Jack Grealish signs long-term PUMA deal
England and Manchester City footballer Jack Grealish has signed a long-term agreement with PUMA, joining the German sportswear brand as a brand ambassador. Prior to joining PUMA, Grealish was with...
Major League Soccer extends Adidas partnership
The US topflight of professional football, Major League Soccer (MLS), has announced a multi-year partnership extension of its deal with German sportswear and sports equipment giant Adidas. The deal is...
Premier League Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across the Premier League’s physical and digital assets as its sponsors for the 2022-23 season. Also ReadPremier League...
PUMA's social recognition campaign #IndianCricketTeamCaptainHarmanpreetKaur goes viral
With the aim of bridging the gender gap in cricket, PUMA disclosed how a Google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma...
Premier League clubs and their principal sponsors for 2022-23 Season
Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not...
Kerala Blasters rope in Sanju Samson as brand ambassador
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of soccer. Here you will find details of new and renewed partnerships for 2024-25 in major soccer leagues, such as Mumbai City FC's partnership with super-specialty hospital Nanavati Max and Arsenal's partnership with ComAve. This page is a great resource for fans interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.
Read all the latest news on Page 83.
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