NBA News

One of the most popular and successful basketball teams in the NBA, the Los Angeles Lakers started off their journey as the Minneapolis Lakers in 1947. In 1960, the team relocated to Los Angeles and are since known as the Los Angeles Lakers. With 17 NBA Championships in the bag, the joint-most in NBA History,...

Jersey Sponsor Squarespace Squarespace is an American website building and hosting company. It provides software and allows companies to use pre-built templates for website designing. The New York Knicks announced this signature partnership in 2017, which is still going strong.     Sports Betting Partner Caesars Entertainment In November 2021, Caesars Entertainment was officially named...

The multi-year partnership will see Viacom18 live-broadcast NBA matches and programmes.   The National Basketball Association (NBA) has signed a multi-year partnership with Indian private broadcasting group Viacom18, which will see the Indian media conglomerate live-broadcast NBA games and programmes across its television and over-the-top streaming platforms. Viacom18 will broadcast live NBA games in English...

The LA Clippers are a member of the Pacific Division in the Western Conference of the NBA. Since they were founded in 1970, the Clippers have become a mainstay in the NBA. The force of the Clippers was felt during their run to win consecutive division titles in the years 2013 and 2014. The Clippers...

The Chicago Bulls are one of the most familiar names in the NBA today. Despite their current status, the team’s rich history makes them one of the most famous sides in the NBA. Their status is a prospect that several companies and brands would love to make the most of. Hence, it is not a...

The 76th season of the National Basketball Association got underway earlier this week.One of the wealthiest and most watched professional sports leagues in the world, the NBA is followed by fans worldwide and is a darling for brands worldwide.As the league gets underway, today we look at the NBA sponsors for the 2021-22 season. Also...

From the likes of the Chicago Bulls and the Philadelphia 76ers to the new NBA Top Shot, Crypto firms are tapping into the money-laden NBA market. The rate at which cryptocurrency and financial technology (FinTech) companies are entering the sponsorship circuit in and around the National Basketball Association (NBA) has increased dramatically over the last...

Five-time NBA All-Star for the Miami Heat, Jimmy Butler, has been roped in as the brand ambassador for North America by the Swiss luxury watch brand TAG Heuer. Butler’s outstanding athletic prowess, compassion, winning attitude, and enthusiasm for the game make him the ideal addition to the brand. He will be serving the brand alongside...

Basketball is amongst the most popular sports that are watched by millions of people all over the world. In the United States, it is one of the most-watched sports along with Major League Baseball and the National Football League with over 300 million people tuning in or going to the stadium to watch the games....

Basketball icon Kevin Durant and his business partner and agent Rich Kleiman have invested in New York esports organization, Andbox through their investment arm, Thirty-Five Ventures. The two will join the organization as investors and creative partners.  In the past, the Andbox organization has also raised funds from David Levy (former President of Turner), Michael...