NBA News

Following are the organisations serving as sponsors and brand partners to the Women’s National Basketball Association (WNBA) and enjoying a strong branding presence across its physical and digital assets for the 2023 season. Also read: NBA Sponsors 2023/24 AT&T  As the Official 5G Innovation Partner of both the National Basketball Association (NBA) and the WNBA,...

Kim Kardashian’s shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and USA Basketball on a multi-year deal.  The deal will see SKIMS gain branding visibility at various media venues and on-court signage during NBA and WNBA broadcasts. All aforementioned parties...

Born on 30 December 1984 in Akron, Ohio, LeBron James is an American basketball player for the Los Angeles Lakers of the NBA. He has won various NBA championships with the Lakers (in 2020), the Cleveland Cavaliers (in 2016), and the Miami Heat (in 2012 and 2013). The four-time Most Valuable Player (MVP) award winner’s average salary from the NBA is around US$40 million. According to Forbes, James was the fifth-highest-paid athlete in 2021 with a net worth of US$850 million. From the NBA, Lebron James has earned up to US$300 million since being drafted in 2003, along with bringing in a whopping US$700 million from endorsements, merchandising, licensing, and media. On top of that, he has had a lifelong deal with Nike since 2016 which brings him US$30 million a year. Lebron James is easily one of the most iconic athletes of all time. He is also the first-ever athlete to make US$1 billion in earnings while still playing, a point he has reached due to his savvy business investments and brand deals. Let us take a look at all his business deals outside the NBA.

The Women’s National Basketball Association (WNBA) has signed a multi-year partnership with tire and wheels retailer Discount Tire and one of its brands, Continental Tire. The partnership sees Discount Tire join as the Official Tire Retailer of the WNBA, with Continental Tire joining as the Official Tire of the WNBA. The partnership will provide both...

US beer brand Michelob Ultra has expanded its partnership with the National Basketball Association (NBA). The partnership expansion will have the Anheuser-Busch InBev-owned brand become the Exclusive and Worldwide Beer Partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League, USA Basketball and the Basketball Africa League.  ...

American auto retailer CarMax has extended its partnership as the official retailer of the Women’s National Basketball Association (WNBA) and the National Basketball Association (NBA), as well as the presenting partner of the WNBA Tip-Off, while also becoming an official WNBA Changemaker. As per the renewed deal, CarMax will focus on enhancing the WNBA’s overall...

Kevin Wayne Durant is a world-known basketball player. He currently plays for the Phoenix Suns of the NBA. Durant enjoys massive popularity, as a result of which he has been ranked the tenth highest-paid athlete in the world in 2023 by Forbes. He is also one of the richest celebrities in the world.  Interestingly, a...

NBA star and Golden State Warriors point guard Stephen Curry has announced a partnership extension of his agreement with Under Armour. The new partnership aims to capture market share, fuel business growth and create new business opportunities on a global basis. The new agreement will focus on growing both Under Armour and Curry Brand together,...

Online gambling firm Betano has roped in NBA star Giannis Antetokounmpo as its first-ever global brand ambassador. As per the agreement between the two parties, the two-time NBA MVP will work with Betano on various branded content, events and community outreach projects. Giannis Antetokounmpo, 2021 NBA Champion, commented: “I take my endorsements seriously and always...

The Portland Trail Blazers are an American professional basketball team that were founded in 1970 as an expansion team. They compete in the National Basketball Association (NBA) as a Western Conference Northwest Division member. The Trail Blazers have won six Division titles, three Conference titles and one Championship title, the Championship title having come in...