Utah Jazz bring back Delta as Arena Naming Partner
International airline Delta will hold the official naming rights to the Utah Jazz arena as part of a multi-year collaboration, the NBA team have confirmed. The Utah Jazz facility will...
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Philadelphia 76ers Sponsors 2022-23
The Philadelphia 76ers are a professional basketball team from the United States that was founded in 1946 as Syracuse Nationals, one of the first teams to be included in the...
<a></a><strong>What To Expect In The NBA All-Star Voting for 2023</strong>
The NBA All-Star voting period begins on December 20 and will end on January 21, 2023. During this time, fans, media, and NBA players can vote and determine the starters...
NBA retains Horizon partnership to support global marketing endeavours
The National Basketball Association's (NBA) marketing and production division has re-recruited the Horizon Sports & Experiences (HS&E) consultancy to support its international development goals. HS&E, a marketing firm, was established...
Nike terminates partnership with Kyrie Irving
Nike has announced that it has terminated its partnership with Brooklyn Nets players Kyrie Irving. Nike had suspended the partnership with Irving following his comments on anti-Semitic messages in a...
Golden State Warriors announce Confirmed360 partnership
2022 NBA Champions, the Golden State Warriors, and Confirmed360, a curator of experiences with access to live events and entertainment, have announced a partnership aimed at offering fans the MVP...
Sponsorship changing NBA’s future
Over the years, National Basketball Association (NBA) teams have gone on from being sporting organisations to full-fledged corporate businesses. With a media boom over the last decade and its exponential...
Nike suspends partnership with Kyrie Irving
Brooklyn Nets star Kyrie Irving has had his partnership with Nike suspended following his social media post regarding an antisemitic documentary. Irving had tweeted about the documentary Hebrews to Negroes:...
NBA and WNBA extend Buzzer partnership
Buzzer, a live sports look-in platform, has renewed multi-year contracts with the National Basketball Association (NBA) and the Women's National Basketball Association, expanding upon its existing collaborations. In accordance with...
New York Knicks appoint Piece of Cake as Moving and Storage Partner
The New York Knicks have formed a new collaboration with Piece of Cake Moving & Storage, a New York-based moving firm. As part of a multi-year partnership with the Knicks'...