NBA News

The Dallas Mavericks are an American professional basketball team that were founded in 1980 in Dallas, Texas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Western Conference Southwest Division. The NBA team’s new European star, Luka Don?i?, has given them new hope with his unstoppable results since his rookie...

The Los Angeles Lakers are a professional basketball team from Los Angeles, California. They compete in the National Basketball Association (NBA) as a Western Conference Pacific Division member.  Under LeBron James’ leadership, the Lakers are competing in the 2022–23 NBA season with Darvin Ham as their newly appointed head coach.  The Lakers, one of the...

The Brooklyn Nets are a professional basketball team from the United States that is based in the Brooklyn borough of New York City. The Brooklyn Nets compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference. The New Jersey Americans first founded the franchise and were renamed...

The Golden State Warriors have arguably been the best NBA team over the past decade. The franchise won three NBA championships over four years from 2015 to 2018. Their team, which included Stephen Curry, Kevin Durant, Andre Iguodala, Draymond Green, and Klay Thompson, have definitely established themselves in basketball history. Their NBA wins really increased their value, and in 2021, the franchise’s value was estimated at US$4.7 billion. Here we take a look at the sponsors of the Warriors. Official Jersey Sponsor: Rakuten Japanese e-commerce giant Rakuten became the official jersey sponsor of the Golden State Warriors in 2017, which was a two-year deal estimated to be around US$60 million. The company's brand recognition subsequently increased by 300%, and in 2019, it decided to extend its partnership with the Warriors and till date is their jersey sponsor.

The Houston Rockets are a professional basketball team from Houston, Texas. They compete in the National Basketball Association (NBA) as a Western Conference Southwest Division member.  With one of the best bunch of blooming talents in the NBA, the Rockets are now regarded as being in contention for the Championships after a string of strong...

The National Basketball Association’s (NBA) marketing and production division has re-recruited the Horizon Sports & Experiences (HS&E) consultancy to support its international development goals.  HS&E, a marketing firm, was established with Horizon Media in November 2022 by veteran media executives David Levy and Chris Weil. It aims to open up new chances for experiential marketing,...

Nike has announced that it has terminated its partnership with Brooklyn Nets players Kyrie Irving. Nike had suspended the partnership with Irving following his comments on anti-Semitic messages in a documentary. Nike, previously set to launch the Kyrie 8′ sneakers, also stated that it would not be releasing the collection as a result of Irving’s...

The Charlotte Hornets are a professional basketball team based in Charlotte, North Carolina and play in the Southeast division of the Eastern Conference of the National Basketball Association (NBA). Originally known as the Bobcats, the Hornets joined the NBA in 2004 as the league’s 30th franchise. In 2006, while they were still the Bobcats, the...

Over the years, National Basketball Association (NBA) teams have gone on from being sporting organisations to full-fledged corporate businesses. With a media boom over the last decade and its exponential rise over the COVID pandemic, NBA teams have focused on increasing digital revenue streams instead of relying only on matchday and merchandise sales. As a...

Brooklyn Nets star Kyrie Irving has had his partnership with Nike suspended following his social media post regarding an antisemitic documentary. Irving had tweeted about the documentary Hebrews to Negroes: Wake Up Black America, which includes Holocaust denial and conspiracy theories regarding the Jewish community. He initially defended himself, stating he had the right to...