NBA News

Buzzer, a live sports look-in platform, has renewed multi-year contracts with the National Basketball Association (NBA) and the Women’s National Basketball Association, expanding upon its existing collaborations.  In accordance with the extensions, Buzzer will continue to function as a distributor for the NBA and WNBA League Passes and outside-the-market live game streaming services while also...

The New York Knicks have formed a new collaboration with Piece of Cake Moving & Storage, a New York-based moving firm. As part of a multi-year partnership with the Knicks’ parent company, Madison Square Garden Sports Corp, Piece of Cake has been named the NBA team’s first-ever moving and storage partner. Through this partnership, Piece...

Paolo Banchero, the No. 1 overall pick in the 2022 NBA draft, has officially signed a multi-year sneakers deal with Jordan Brand in the midst of the 2022-23 NBA pre-season.  Despite Michael Jordan having previously represented UNC, Banchero is the third current Duke graduate to sign with the company following Jayson Tatum of the Boston...

Maryland is a small state, but it has produced some big-time basketball talent over the years. From superstar Victor Oladipo to rising star Markelle Fultz, the Old Line State has sent plenty of players to the NBA. Admittedly, the state has had success churning out a number of sports stars over the years across other...

The Chicago Bulls have signed a multi-year jersey patch deal with Motorola, a Chicago-based technology hardware company. Beginning with the 2022–23 NBA season, Motorola’s logo will appear on the front of the Bulls shirt as part of the agreement. The company will gain inventory throughout the team’s digital properties as well as at their home...

The 2022 NBA rookies are anticipated to take the 2022-23 season by storm. The NBA 2022 Draft saw a real quality on June 23, 2022, where teams found plenty of extremely talented rookies to fill their weak voids.  The list of exciting prospects is very long and promises bottom-seed teams from the 2021-22 season a...

The Women’s National Basketball Association (WNBA) has confirmed a multi-year renewal of its partnership with gambling firm FanDuel. The renewal will see FanDuel serve as the Official Sportsbook Partner and Daily Fantasy Partner of the WNBA. As the WNBA’s Official Daily Fantasy Game, FanDuel will gain access to all official marks on its platform, including...

With the new season just around the corner, the National Basketball Association (NBA) and blockchain sports game brand Sorare have agreed to jointly develop an official NFT-based fantasy game.  In the game, players will be able to assemble a team that will compete against other users by collecting, trading, and playing with NFTs that represent...

The NBA superstar, LeBron James and his favourite MLB team, the New York Yankees are heading to acquire minority stakes in Italian football club AC Milan. James-backed California bank, Main Street Advisors and the Yankees’ investment arm Yankees Global Enterprises are joining private equity firm, RedBird Capital Partners’ $1.2 billion takeover of the Italian football...

Japanese car manufacturer, Nissan, has inked a new sponsorship agreement with National Basketball Association (NBA) for Golden State Warriors and Washington Wizards' pre-season games. Nissan will serve as the co-presenting partner for the NBA Japan Games 2022. The sponsorship deal will see Nissan gain in-venue and on-court advertising during the two team's pre-season games in Japan. Additionally there will also be various fan activations, unique fan experiences heading into the games, which will be held on September 30 and October 2. Nissan will also host various campaigns which will include sweepstakes and ticket giveaways.