fbpx
Other Sports

CBC Sports announces partnership with CWG 2022

Aditya Chaudhuri Aditya Chaudhuri

The sports division of the Canadian Broadcasting Corporation (CBC), CBC Sports, has acquired the exclusive broadcast rights for the upcoming Commonwealth Games 2022.

The broadcast rights will see CBC Sports provide ten hours of live-action and also six daily streams of the event, which will be available on its digital and mobile platforms. CBC Sports’ social media channels will also be providing live updates of the event.

Chris Wilson, Executive Director of Sports and Olympics, CBC, commented:

Building on the momentum of Canada’s stellar performance at Tokyo 2020, we’re excited to bring audiences across the country the top moments from Team Canada at the 2022 Commonwealth Games. Canadians will have the opportunity to cheer for the country’s best athletes and teams across our platforms, and follow all of the action.

Scott Stevenson, Team Canada 2022’s Executive Director, stated:

We are thrilled that for the 2022 Commonwealth Games, thanks to CBC Sports, fans and supporters of Canada’s best high-performance athletes, will have extensive opportunities to watch and cheer Team Canada 2022 on as they go for gold.

The CBC previously broadcast the Commonwealth Games in Gold Coast in 2018. Recently, it also extended its partnership with the Olympic Games, which will see the Canadian broadcasting network cover the 2026, 2028, 2030 and 2032 games. 

The 2022 CWG will get underway from July 28 and last till August 8. 

CBC Sports announces partnership with CWG 2022
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

A conversation with Apurv Gupta | Head of Contact Sports, Capri Sports

A conversation with Apurv Gupta | Head of Contact Sports, Capri Sports

In our latest episode, we sat down with the Head of Contact Sports at Capri Sports, Apurv Gupta. During our chat, Apurv took us through the respective journeys of Kabaddi...

PV Sindhu's Current Brand Endorsements Deals

PV Sindhu: Endorsements | Investments

Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”

PV Sindhu joins the Hoop family

PV Sindhu becomes Hoop brand ambassador and investor

Health company Hoop has roped in Indian star badminton athlete PV Sindhu as an investor and brand ambassador.