Aditya ChaudhuriThe Champion of Champions Tour (CCT), a global Counter-Striker: Global Offensive (CS:GO) circuit, has announced a new partnership with bookmaker 1XBET. The partnership will see 1XBET join as the tournament’s Official Betting Partner across its global broadcasts.
As part of the deal, 1XBET’s branding will be present on the broadcasts of the tournament along with branding visibility on the Studio Finals stage. 1XBET will also work with the CCT to design and produce a mobile application for the fans and the CS:GO community as a whole, providing them with information, live and historical data.
Jasmine Hassbach, Director of Global Brand Partnerships at ESL, commented:
“We are delighted to partner with 1xBet for the first time in a truly global partnership. Here at ESL, experiences are at the heart of what we do and we have no doubt There is no doubt that this historic partnership with one of the global leading sportsbooks will improve the ESL Pro Tour CS:GO experience for players and fans around the world.“
Alex Somers, 1XBET spokesman, added:
“There is no better way to start 2021 than building further on the successful launch of our already extensive eSports offering. We are delighted to have entered into this special historic partnership with a global category leader in the space.
“The ESL Pro Tour circuit is the ultimate professional CS:GO competition, and we are thrilled to be the first global betting partner here. There is no doubt that our partnership with ESL will allow us to expand our eSports footprint within the global eSports community.“
