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CELTIC FC SPONSORS 2020-21

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4 mins read

Here are the sponsors for Scottish top-flight team Celtic FC.

 

PRINCIPAL PARTNERS

Adidas – The German sportswear brand serves as the official kit supplier to the club since July 2020, when it replaced rival American brand New Balance in what was regarded at the time the biggest kit sponsorship deal across all Scottish sports.

Dafabet – Based in Makati, Philippines, the online gambling company has been a Principal Partner and main front-of-shirt sponsor of the club since 2016. The two last extended their partnership in August 2018 in a record deal in Scottish football history that would take their association through to the end of the 2024-25 season.

Magners – Produced in County Tipperary, Magners is an Irish cider brand that has been associated with the club since 2013. After serving as the principal front-of-shirt sponsor between 2013 and 2016, Celtic’s 2016 deal with Dafabet saw Magners’ on-kit sponsorship move to the back of the club’s matchday kits, right above the kit number.

 

OFFICIAL PARTNERS

Following are the organisations that enjoy a branding presence across Celtic’s digital and physical assets as an Official Partner – the second tier of the club’s sponsorship portfolio.

Intelligent Car Leasing (ICL) – The Glasgow-headquartered leasing broker serves as the Official Vehicle Leasing Partner of the club since 2014. Apart from supplying vehicles to the club’s players and staff, ICL donates £10 to the club’s charitable organisation, Celtic FC Foundation, for every vehicle leased via its website.


JD Sports –
The Bury-headquartered British sports-fashion retail company serves as the club’s Official Retail Partner since July last year. The deal sees Celtic’s sports merch made available across JD stores worldwide.


Coca-Cola –
Coca-cola has been a long-time Official Partner of the club. The partnership grants the beverage company image rights to the club’s players and staff to feature in its promotional content.


Powerade –
Powerade is an American sports drink brand created and marketed by Coca-Cola.

 

Sky Sports – The London-based British sports network is a long-time media partner of the club. Sky Sports has rights for Celtic’s SPFL matches and club-oriented content.

 

BT Sport – Sky’s primary rival BT also serves as an official media partner of the club.

 

Eden Mill St Andrews – The Guardbridge-based Scottish microbrewery serves as the Official Gin & Whisky Partner of the club. Eden Mill frequently releases several limited-edition club-themed gins.

 

Konami – The Japanese video game company serves as the Official Video Game Partner to the club since July 2018. The deal sees Konami hold exclusive rights to feature Rangers’ licensing, that includes real-life likeness of players, kits and stadium, in its annual Pro Evolution Soccer (PES) release. The two last extended their partnership in September last year.

Eleven Sports Media – Eleven Sports Media is a Blackpool-based company specialising in sports brand acquisition, partnership delivery, campaign activation and client account management across the UK. The company serves as an Official Partner to Celtic since October 2019. The deal sees Eleven Sports provide exclusive commercial opportunities to the regional brands associated with the club, along with provision of live and interactive match statistics at the club’s home ground (Celtic Park) and digital channels.


Forbes on the Square –
Forbes on the Square is a Glasgow-based luxury fashion house and tailor. The brand serves as the official bespoke formalwear supplier to the club’s players and staff.


Celtic Compare –
Celtic Compare is a brand operated by Saveonlife.co.uk, a Stirling-based insurance firm that serves as an Official Partner to the club since August last year. Celtic Compare offers the Celtic fans exclusive life and home insurance, as well as opportunities for unique experiences and rewards.


Cadbury –
Celtic FC signed a deal with American confectionary giant Mondelēz International in November last year, making its famous chocolate brand Cadbury the official snacking partner of the club. The announcement of the deal was celebrated with limited edition Celtic-themed Dairy Milk bars. The partnership is focused on the club’s several charity initiatives via the Celtic FC Foundation.


Clyde 1 –
Clyde 1 is an independent Scottish local radio station based in Glasgow.

 

Go Radio – Go Radio is a Glasgow-based commercial digital audio broadcasting radio station that partnered with Celtic FC in August 2020 to launch the Go Football Show.

 

Nirvana Europe – The Wallsend-headquartered English travel agency serves as the Official Supplier of Supporter Travel to the club. Having worked with them since the 2017-18 season, Nirvana provides official travel packages to the Bhoys’ supporters for their team’s away European matches.


Primal Strength –
The Uddingston-headquartered gym equipment and sports nutrition products manufacturer and distributor serves as an Official Partner and Supplier to the club.

 

Indigo Communications – The Glasgow-based telecom company serves as the principal front-of-shirt sponsor on the club’s women’s first team’s matchday kits.

 

Utilita Energy – The British electricity and gas supplier serves as the Official Energy Partner to the club since September 2016. The deal sees Utilita produce Celtic-themed products and offer their fans exclusive offers. In September 2019, the two expanded their partnership in a three-year deal to include Celtic’s women’s first team, making Utilita the back-of-shirt sponsor (above kit number) on their matchday kits.

 

BeCordial – Headquartered in San Bartolomé de Tirajana, Canarias, the Spanish hotel and resorts group signed a three-year deal with Celtic FC dedicated to their women’s team. Apart from serving as a sponsor on their matchday shorts, BeCordial works with the club to organise training camps.

 

Dahua Technology – The Hangzhou-headquartered Chinese video tech company serves Celtic FC as an Official Supplier of video-based technology and equipment, that includes the likes of video walls, quadroter drones and electronic whiteboards.

 

University of the West of Scotland (UWS) – UWS serves as Celtic FC’s Youth Academy’s Official Sports Science Partner since July last year. Three PhD students from the university get the opportunity to work alongside Celtic to support their academy development.

 

Catapult – Catapult is a sports science and analytics-focused products and solutions provider headquartered in Melbourne, Australia.

 

My Personal English Coach (MPEC) – MPEC is an English language school based in Milan and serves as the Official Language Partner to Celtic FC. MPEC provides tailor-made English language courses to professional in the football industry.

 

COMMUNITY PARTNERS

Following are the organisations that enjoy a branding presence across Celtic’s digital and physical assets as a Community Partner – the third tier of the club’s sponsorship portfolio.

2NDHND.com

Ace Bodyshop Scotland

Airtex Structural Height Specialists

Akari

Anderson Maguire Funeral Directors

Aroc Compliance Limited

Azurablu

Bell & Bain

Boost Pro Systems Ltd

BPO Collections

Camscaff Ltd

CM Engineering

Collins Morgan

CSD Air Conditioning

CT1

DHI Scotland

Document Solutions

EasyRecruitUK

Energy Efficiency Network

Every Watt Matters

Evolution Industrial Doors

Faskin Group Property Solutions Limited

G4 Claims

Galloglas Group Ltd

GW Electrics

Heavenly Hot Tubs

IBC Wealth

JC Groundworks

Keedwell Scotland

Livivo

McTear Contracts Limited

MR Property Investor Ltd

PPE Contracts

QBES

Rewire Solutions Ltd

Sheridan Road Traffic Law

Strathclyde Chauffeur Services

Switch Electrical Distributors

Ten Live Recruitment

The Green Group

The Mortgage Warehouse

Titan Homes

Tool Saver

Utilitek Contracts

Utility Geeks

Wallace White

Wm Property Management Services

Zion Security

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