Leclerc joins as part of multi-year deal
Ferrari’s Formula One driver Charles Leclerc has been announced as the Global Brand Ambassador of luxury Scotch whisky brand Chivas Regal, following a new partnership agreement. The multi-year partnership will focus on highlighting Chivas Regal’s influence in ‘modern sports culture’. Both will work on various activations to encourage fans to follow their own dreams and path to success.
Chivas Regal and Leclerc will also host an exclusive one-night only pop-up piano bar on March 11, 2025 in Melbourne with the bar named “Leclerc’s”, ahead of the Formula One 2025 season opener, the Australian Grand Prix 2025. The went will also give select fans a chance to enjoy specially curated Chivas Regal x Charles Leclerc whisky cocktails.
Charles Leclerc, commented,
“Success is about blending all the right notes – on and off the track. My craft demands time, precision, and dedication, but what truly drives me is the journey, my passions, and the moments shared along the way. Chivas Regal embodies this same ethos, encouraging people to find their own rhythm and celebrate every win, big or small. I’m excited to redefine success together and share this experience with fans through our partnership.”
Nick Blacknell, Global Marketing Director, for Chivas Regal, at Chivas Brothers, said,
“It’s no secret Charles has had incredible success in his life, but it is his tenacious spirit, commitment to excellence and off-track passions that inspired this partnership. The 88 notes of the piano draw perfect parallels with the 85 flavour notes of our iconic Chivas 18 Year Old expression, showing how both music and whisky blend passion with precision. We’re excited to bring fans on the journey to celebrate our wins together – the ethos that lies at the heart of Chivas Regal.”
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