Chelsea Football Club have announced a multi-year partnership agreement with US-based digital marketing firm Constant Contact, roping it in as the Official Training Kit Sleeve Partner of their women’s first team.
The deal will see Chelsea Women sport the Constant Contact logo on their training kit sleeves. To kick off the partnership, Constant Contact produced thousands of flags for the Chelsea fans to build an electrifying atmosphere for the team’s recent game against Arsenal on January 26.
Constant Contact’s branding will be present on the sleeve of the team and non-playing staff’s training kit for domestic outings, including league and cup games. The two parties will also work together on various campaigns featuring Chelsea Women’s first-team players.
Additionally, Chelsea Women and Constant Contact will work together to “empower and elevate small businesses” by giving them visibility through the partnership platform.
Aki Mandhar, Chief Executive Officer, Chelsea Women, commented:
“As we continue on the mission of delivering our strategic growth plan for Chelsea Women, it is with great pride we today welcome Constant Contact to our growing portfolio of women’s-only partners.Their commitment to inclusivity and community-building mirrors our own long-held values, we know how important it is to uplift each other and create opportunities for our communities who support us every day. We look forward to starting this journey together and working in partnership to support each other’s ambitious growth plans.“
Erika Robinson, UK General Manager at Constant Contact, added:
“We’re thrilled to partner with Chelsea FC Women, a team that embodies resilience, determination, and success – values that resonate deeply with our mission to empower small businesses.Just as Chelsea Women’s team continues to break barriers and lead the charge in women’s football, Constant Contact is committed to helping entrepreneurs navigate the highs and lows of business. Through our support of Chelsea FC Women, we are furthering our mission to empower individuals and communities that have traditionally faced barriers to success in business and sport.“
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