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City Football Group extends Nissan partnership

November 14, 2021

Nissan to continue partnership for a third term.

 

The City Football Group (CFG) has announced the extension of its global partnership with Japanese car manufacturer Nissan.

Nissan initially partnered with the CFG back in 2014, becoming a multi-club partner. The automaker is the official automotive partner of CFG clubs Manchester City FC, New York City FC, Melbourne City FC, Girona FC and Sichuan Jiuniu FC.

The renewed and expanded partnership will see Nissan get significant visibility during the games of Manchester City FC, New York City FC, Melbourne City FC, Girona FC and Sichuan Jiuniu FC.

The renewal will also see Pep Guardiola, the Man City men’s manager, continue as an official Nissan ambassador, a role he signed up for in 2019. Guardiola will feature in Nissan’s latest campaign, which will also feature former Formula One and current Formula E driver Sebastian Buemi. The two will race to the Etihad Stadium in the new Nissan Ariya.

 

Roel de Vries, City Football Group’s Chief Operating Officer, said:

City Football Group’s partnership with Nissan made history in 2014 as the first partnership to include multiple CFG Clubs and we’re delighted to extend our relationship once again.

Nissan shares our passion for innovation and our aim to excite people, whether that be with world-class football or automotive technology, as it shows in Nissan’s latest campaign. We look forward to continuing to work closely together and we’re excited by what the partnership may bring next.

 

Juan Hoyos, Divisional General Manager, Global Brand and Marketing, Nissan, added:

We’re excited to continue our partnership with City Football Group and Pep Guardiola.

We look forward to building on the successful developments to our Yokohama F. Marinos football club in Japan as well as leveraging the passion of the City Football Group clubs around the world to connect our brands and bring innovation and excitement to their fans.

 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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