Cricket Australia (CA), along with the Australian Cricketers’ Association (ACA), has announced a new partnership with Singapore-based collectibles platform Rario and NFT-trading firm BlockTrust. The partnership is Australian cricket’s first venture into the world of NFTs.
The partnership will allow Australian cricket fans a chance to own and trade NFTs that will include some of the finest Australian cricketing moments. Additionally, all the revenue generated from the NFTs will be shared between the past and present players as well as CA.
Nick Hockley, Cricket Australia CEO, commented:
“We are excited to step into the metaverse with our partners Rario, BlockTrust and the Australian Cricketers’ Association for this historic deal, which will open up huge opportunities for innovation and fan engagement.
“The game’s deep connection with its past, the passion of our fans and the appeal of Australian cricketers to a global audience, means the incorporation of NFTs is another way that fans across the world can engage and be part of the sport.
“This is just the start and I have no doubt we will see enormous benefit for fans, players and the sport itself as we build this exciting partnership.”
Todd Greenberg, CEO of the ACA, stated:
“This is an exciting opportunity for Australian cricket, and this has been reflected in the cooperative spirit that the ACA and Cricket Australia have partnered with Rario.
“Once you begin to learn about NFTs you soon understand the engagement possibilities between past and present players with fans are huge. We all look forward to bringing this program to life in the coming months with new and innovative concepts.”
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