A former World No. 1, Russian professional tennis player Daniil Medvedev has won a total of 20 career singles titles, including his maiden Grand Slam title at the 2021 US Open. A defensive baseliner, Medvedev’s lung capacity and consistency set him apart from his competition.
In this article, we look at Medvedev’s sponsorship and brand endorsement deals.
Daniil Medvedev’s Current Sponsors / Endorsement Deals
Royaltiz
Founded in 2021, Royaltiz is a French proprietary trading platform. The Paris-based company allows its users to invest in celebrities or talented players, both known and unknown, either through tokens or via NFTs.
In April 2023, Royaltiz and Medvedev announced their partnership with a social media post. The company roped in Medvedev as a brand ambassador, who has in turn invested in three players so far on the platform.
HyperX
In August 2021, HyperX, an esports-focused gaming peripheral company, roped in Medvedev as a brand ambassador on a multi-year deal.
As part of the deal, Medvedev received his own hero illustration inspired by his gaming persona, joining a line-up of fellow athletes and gamers.
Tecnifibre (Racket Sponsor)
A Tecnifibre brand ambassador, Medvedev uses the Tecnifibre TFight 305 RS, but like many top pros, he uses a customised version of the model.
After merging with Lacoste in 2017, French sporting goods manufacturer Tecnifibre has snapped up several tennis stars like Medvedev and Iga ?wi?tek in a bid to replicate what Babolat has managed with Rafael Nadal over the last 20 years.
Lacoste
Paris-headquartered Lacoste signed up Medvedev to an apparel deal in 2019. The Russian dons the iconic crocodile logo as per his Lacoste contract, which is currently set to run through to 2026.
Also read: Medvedev unveils new logo at Australian Open with Lacoste
BMW Russia
Probably the biggest endorsement deal signed by Medvedev was with BMW Russia back in 2019.
In January 2021, the Russia division of the German car manufacturer extended its contract with him, announcing the continuation of their partnership via its official X (formerly Twitter) account.
Tinkoff
The Moscow-headquartered Russian online financial ecosystem roped in Medvedev in September 2019.
As per their partnership, Medvedev participates in Tinkoff’s advertising and marketing campaigns and promotional events as one of its official brand ambassadors.
Bovet 1822
Plan-les-Ouates-headquartered Swiss luxury watchmaker Bovet 1822 ended up with Medvedev’s signature in 2019, despite many citing concerns about a potential mismatch of personalities.
A press release by Bovet explained the similarities between Medvedev and the company’s CEO, Pascal Duffy: “They have much in common in their respective challenges: they both have to demonstrate continuous effort, abnegation, humility.”
RawQ
In August 2023, Medvedev teamed up with RawQ to promote a fresh line of energy bars created by his wife, Daria Medvedeva, who is also a co-founder of this company.
Apart from endorsing RawQ, Medvedev has also revealed that he helped out in the initial stages of creating the product, the idea having initially been conceived two years ago.
Tom Clancy’s Rainbow Six Siege
Rainbow Six Siege and Medvedev announced a new partnership agreement in August 2023, the latter on-boarded as a Game Ambassador.
Via Instagram, Medvedev revealed that he was an avid user and fan of Siege, having played the game for the last eight years. He is also ranked among the top 3% of Siege users in the world.
As a Siege Game Ambassador, Medvedev also provides feedback to the game’s developers on early content and upcoming features.
Bijal Resorts
Medvedev announced his team-up with Turkish resort Bijal via social media in October 2023, starring in a new ad campaign for the company which he also shared via Instagram.
M80
It was announced in November 2023 that Medvedev had joined hands with esports organisation M80, becoming a co-owner of the company. Being a regular gamer himself, Medvedev aims to provide information in sports psychology to the various M80 teams.
The organisation currently has teams competing in various titles, including Counter-Strike 2, VALORANT, Street Fighter, Rocket League as well Rainbow Six: Siege’s “R6 Share” programme.
Daniil Medvedev’s Past Sponsors
Lotto Sport
Before signing with Lacoste, Medvedev had a deal with Trevignano-headquartered Italian sports equipment manufacturer Lotto Sport.
Lotto was Medvedev’s apparel sponsor before Lacoste snapped him up in 2019 on a multi-year deal.
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