Eatfit, a healthy food platform, has named cricketer Devdutt Padikkal as its brand ambassador ahead of the Indian Premier League’s upcoming edition.
Flipside Sport, Padikkal’s management firm, will manage the EatFit- Padikkal partnership. Padikkal will be the brand’s face in all the promotional campaigns for the next four years, as the organization plans to extend to ten new cities during that period.
Sharing his thoughts on the association, Devdutt Padikkal said, “I am thankful to EatFit for getting me on board as their brand ambassador. I admire their passion and commitment to transforming the healthy food landscape in India. Their constant efforts to make healthy food cool and delicious at the same time is something that connects with me. I am proud to be associated with one of India’s most trusted and dependable food platforms and cannot wait to be a part of their future campaigns.”
Commenting on the association, Ankit Nagori, Co-Founder EatFit, said, “It gives me immense pleasure to welcome Devdutt Padikkal to the EatFit family. This collaboration will foster and strengthen the brand as well as chart new growth trajectories for EatFit. Padikkal’s unwavering commitment, youthful exuberance and passion for the game will certainly establish a connect with our target audience. His aura is in perfect line with the brand identity we are trying to carve for EatFit and we hope that our customers resonate with this collaboration. We are excited to work on some fun campaigns with him.”
In October of last year, EatFit was spun off from parent company CureFit. The brand has collaborated with the Bangalore Football Club (BFC). Footballers – Sunil Chhetri, Gurpreet Sandhu, and BFC fans collaborated to develop a BFC range of items for EatFit. The brand is also joining forces with the Indian Railways and its tourism and catering unit to ensure that every passenger on trains and stations receives high-quality food.