The agency will extend strategic and brand partnerships to support AKEF streamers to flourish and achieve greater traction nationally.
Ebullient Gaming, one of India’s first and leading talent management agencies, has exclusively joined hands with AKEF to manage and accelerate the growth of around 24 big gaming talents from its talent roster of Sigma Gaming, which has a massive viewership of 10 million plus on a monthly average.
AKEF PLAY PVT LTD is one of the largest gaming communities in Kerala. Having started as a niche platform with an aim to provide better exposure to the gamers from the state, AKEF has grown into a strong community of over one lakh people that not only provides support to serious gamers but also goes beyond esports and looks into talent and event management. And now, through this partnership with Ebullient Gaming, it will be focusing on building a robust gaming ecosystem and leveraging the brand value of gaming influencers and the esports athletes of Sigma Gaming with its efficient talent management services.
Amal Arjun, Director of AKEF, commented:
“We have a community made up of the gamers, by the gamers for the need in the gaming ecosystem. Ebullient Gaming, being a front-runner in the gaming talent management sector, will provide enormous opportunities for our hidden talents in Kerala to come to the limelight.
“With a common vision, we are entitled to give maximum support and act as a catalyst to bridge the gap between budding talents and brands. With this partnership, we aim to create national footprints for ourselves as well as our players and creators.”
Ebullient Gaming, an influencer marketing and management agency—led by Anirudh Nagpal, co-founder and CEO, and Aman Garg, co-founder and COO—envisions the growth of the esports and gaming industry while being one of the enablers in the process. The agency has created an influencer marketing roadmap for many gaming talents in the past with the association of some of the top international brands such as the NBA, Gillette, One Plus, Huawei and many more.
Sharing the excitement on their latest partnership, Anirudh Nagpal, Co Founder and CEO of Ebullient Gaming, said:
“We have always strived to provide the best talent management services to our gaming influencers, helping them financially to succeed in their gaming career. Being an agency that excels in planning talent needs, an event arm, and a creative agency vertical that works with the biggest brands and talents in gaming, we are extremely delighted to have an exclusive association with AKEF and look forward to offering a stabilised career to big gaming talents from Sigma Gaming.
“With a common vision of helping gaming streamers to flourish and achieve greater traction in the ecosystem, this association will surely reach its ultimate fruition. The partnership will help AKEF to expand even more and we can explore deeper bonds in the southern part of India as an agency.”
Aman Garg, Co-founder and COO, Ebullient Gaming, added:
“The Indian esports market is expected to triple in size by 2025, from Rs 250 crore today, to Rs 1,100 crore, representing a compounded annual growth rate of 46 percent, demonstrating how quickly esports is growing in India.”
AKEF has so far conducted more than 200 competitions across various games like Clash of Clans, FIFA, BGMI, Call of Duty and Pro Evolution Soccer. With a huge number of talented streamers, it also organises community tournaments regularly and acts as a talent incubator.
Krishna Narayan, who heads Brand Partnerships at Ebullient Gaming, said:
“This is going to be a fantastic collaboration. It will benefit both gaming companies and will create several prospects for future collaborations. Working on this project will be terrific.”
As per the mandate, Ebullient Gaming will handle queries and concerns of all the gamers, ensuring that they have a pleasant and smooth experience in their upcoming opportunities.