Essex County Cricket Club have inked a partnership agreement with First Bus East of England, a UK public transport operator.
The partnership will see First Bus get branding visibility at the County Ground in Chelmsford, Essex, through pitchside advertising boards.
First Bus will also support the club in the community by becoming the sponsor of the Mini Matchplay.
Daryl Townson, Commercial Manager at Essex Cricket, commented:
“Partnering with one of the country’s best-loved transport operators is a really exciting time for the Club. One element of our partnership will be the branded Essex Cricket bus that fans will be able to catch around Chelmsford in the very near future. As a Club, we take sustainability very seriously and we are excited that First Bus are offering our fans free travel to our fixture on Thursday 20 June, which is also Clean Air Day. We want to encourage those visiting our ground to leave the car at home and use the bus instead.“
Piers Marlow, Managing Director of First Bus East of England, said:
“We are thrilled to be partnering with Essex Cricket. This collaboration represents a shared commitment to our community, promoting sustainable transportation and supporting local and regional sports. Together, we aim to make it easier for fans to attend matches, help the Club and its fans reduce their carbon footprint, and contribute to the vibrant sporting culture in Essex.“
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